Cathy Hetzel believes that Rentrak’s success starts with its clients.
She says her mission at Rentrak is to listen to the company’s current and prospective clients to discover how Rentrak can make their lives easier and their work more productive and profitable.
As Corporate President, Cathy spends her days determining where the industry is heading and how Rentrak can adapt its products and services and employ its census-based approach to audience measurement to meet the needs of the future.
“We live in an increasingly fragmented world,” Cathy says. “There are millions of content options and endless ways to consume that content. There is no doubt that consumers will drive future innovation around how and where content is consumed. Business models around subscriptions and advertising will continue to evolve and Rentrak will continue to be the only company able to precisely measure movie and TV content on any device and every platform.”
With experience on both the cable operator and network sides of the business, as well as in television technology, Rentrak is the perfect fusion of Cathy’s many areas of expertise. Prior to joining Rentrak, she served as Senior Vice President, Business Development at Concero and Senior Vice President at Digital Cable Radio Associates.
When she’s not working hard to grow relationships with Rentrak’s data providers or helping to create new technologies, Cathy supports Dress for Success Oregon, which provides professional attire and career development tools to women trying to enter the workforce.