Cathy Hetzel is a 28-year cable industry veteran with full P&L responsibilities for Rentrak's Advanced Media and Information division which provides media measurement and analytic services across film, television, cable, mobile and advertising industries. Ms. Hetzel led the product development and industry roll out of the company's OnDemand Essentials product line, securing partnership deals with 28 MSOs including all of the top 25 cable operators with more than 100 content providers subscribing to the service.

Ms. Hetzel's influence as an industry torchbearer for the creation and standardization of enhanced measurement capabilities can be felt across cable and programming sectors and also extends into advertising and broadcast TV where she serves as a consensus builder and collaborator to develop new enhanced media measurement tools such as Rentrak's TV Essentials service for linear television measurement, to meet growing expectations for greater accountability.

Prior to joining Rentrak, Ms. Hetzel had her own consulting practice specializing in business development and marketing, with a focus on introducing new technologies and services to the cable industry including video on demand, interactive program guides and launching new cable networks. Additional cable industry experience includes executive positions at Digital Cable Radio Associates/Music Choice, The Disney Channel, Rainbow Programming Services, Rogers Cablesystems and Cox Communications.

Ms. Hetzel is a frequent expert speaker at media industry events including investment conferences as well as cable, telecommunications and advertising events hosted by CTAM, Digital Hollywood, NAMIC, NATPE, Telco TV and others.  She is a participating member of Cable Television Administrative and Marketing Society, Women in Cable and Telecommunications, the National Cable Television Center and Museum, and the Southern California Cable Association.