Barry Frey is an innovative and visionary media and marketing executive with a proven record of success.  His primary role at Cablevision is running the Advanced Platform Group for the company’s RASCO (Rainbow Advertising Sales Corp.) division, which has created ground-breaking agreements with major blue chip marketers utilizing the cable system’s interactive television (ITV), video-on-demand (VOD), online and linear platforms in ways that have produced valuable and tangible benefits for the company’s customers and advertising clients.  Cablevision and RASCO have been leading the way to provide marketers with unique and measurable cross-platform marketing packages that provide the highest levels of consumer engagement.

Mr. Frey pioneered the concept of Cablevision’s “Power 30SM”, interactive 30-second commercials that take traditional advertising units to the next level by driving viewers to VOD channels entirely dedicated to a specific advertiser, providing marketers and agencies with addressable television advertising, promoting viewership of long-form content, enhancing lead generation via requests for information (RFI) and more.  The company also offers a continually growing list of innovative communications tools and multi-Emmy Award-winning technologies. 
 
Cablevision Advanced Platforms has developed and implemented branded interactive VOD channels for a number of leading global brands including Disney Vacations, The U.S. Navy, FX Network, Mars, Inc., BMW, Unilever, and Sony Corporation.  Featuring long- and short-form video, polling, photos and other information that engages, entertains and educates consumers; the VOD channels encourage viewers to learn more about how to incorporate these brands into their daily lives.  

The Advanced Platform Sales division utilizes Cablevision’s advanced two-way fiber-optic network’s ability to provide a robust interactive experience for both brands and consumers.  Cablevision’s cable service with the nation’s highest digital penetration rate of over 91%, and having received an unprecedented four interactive Emmy Awards has long been recognized as an industry pioneer and leader in cable service innovation.

Having previously served in senior sales and marketing positions with USA Networks, Crown Media and the National Basketball Association, Mr. Frey has successfully built, pioneered and overseen divisions connecting the advertising community with new and important media, entertainment and technology platforms on a domestic and international basis.

At Crown Media, as senior vice president overseeing global sales for the Hallmark Channel, Mr. Frey managed the division that created and sold television’s first digital product placement agreements.  Previously, as senior vice-president for the NBA, he oversaw the development of multi-million dollar, multi-platform advertiser partnerships with the nation’s leading marketers. Earlier in his career he was responsible for leading
the international sales, new business development and interactive efforts at USA Networks (USA Network and Sci-Fi Channel), and serving on both domestic and global channel and Internet launch teams.

Mr. Frey has served as a board member for the International Advertising Association and contributed to initiatives for Advanced Advertising within The Cable Advertising Bureau, CTAM On Demand and the cross MSO Consortium (which works closely with the AAAA in developing guidelines for VOD and ITV platforms).  Mr. Frey often speaks on the future of media, advertising and television at conferences in the U.S. and in Europe.