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ITVT Presents...The TV of Tomorrow Show, San Francisco 2018

Microphone On!

  • TVOT SF 2018 Will Feature Incredible Networking and Business-Development Opportunities for Attendees, Innovative and Effective Branding Options for Sponsors and Exhibitors, Close to 200 Industry-Leading Speakers and Panelists, Hands-On Workshops and Master Classes, the Presentation of the 15th Annual Awards for Leadership in Interactive and Multiplatform Television, and Much, Much More
  • The Show Will Take Place at The Golden Gate Club, a Spectacular Venue in San Francisco's Presidio National Park, Overlooking the Golden Gate Bridge, Alcatraz Island and the San Francisco Bay

  • Tickets on Sale Now: Special Early-Bird (Price: $775) and Group Rates Available, Providing Savings of up to 40%!

InteractiveTV Today (ITVT) is pleased to announce that the twelfth annual TV of Tomorrow Show (TVOT) will take place June 13th-14th (Wednesday-Thursday) at The Golden Gate Club in San Francisco's famous Presidio National Park--a truly stunning location overlooking the Golden Gate Bridge, Alcatraz Island and the San Francisco Bay. While just 15 minutes from downtown San Francisco, the show's location allows us to offer attendees a uniquely beautiful and memorable indoor-outdoor environment which facilitates social interaction and community-building, and which also complements TVOT's signature focus on networking and business development with a plethora of recreational opportunities. Once again, we will be offering sponsors and exhibitors a range of innovative and effective ways to drive awareness of their brand, as well as the ability to reserve private demo/meeting/hospitality rooms. 

As previous attendees can attest (see testimonials below), TVOT consistently attracts a veritable "who's who" of the interactive/advanced-TV, MVPD, OTT-TV, advertising, broadcasting/programming, data/measurement, streaming-infrastructure, consumer-electronics and social-video industries.

The show--which is carefully designed to encourage networking and deal-making--has been widely praised for offering a uniquely inspiring, rewarding and enjoyable experience, unlike any other tradeshow or conference.

Moreover, over the past few years, TVOT has become the event of choice for established TV players to meet and network with the creative and business communities that have emerged on YouTube, Facebook, Instagram, Musical.ly, HQ and other social-video platforms to address the rapidly evolving viewing habits and programming preferences of Millennials and Gen Z.

The shows have also become one of the leading venues for agencies, brands, broadcasters, content-owners and adtech companies to explore the relationship between audience measurement, big data, and advanced advertising. And they additionally provide multiple opportunities for TV and video professionals to examine the potential of significant new technologies, such as ATSC 3.0/Next-Gen TV, autonomous vehicles, Blockchain, artificial intelligence/machine learning, voice assistants, VR/AR, and more.

Web Site: http://www.tvotshow.com Follow on Twitter@tvotshow or @tswedlow

  • To find out more about discounted EARLY-BIRD REGISTRATION (40% off if you purchase your ticket by February 28th!), click here
  • To find out more about SPONSORSHIP and EXHIBITION opportunities, contact us at tracyswedlow@gmail.com or 415-608-4766. Please note that we are very happy to work with your marketing department to develop creative, custom sponsorship packages that are specifically tailored to your company's communications needs. In addition, as publisher of the widely read industry news source, InteractiveTV Today (founded in 1998), we offer the ability to expand the impact of your sponsorship via complimentary advertising throughout the year on our Web site and in our newsletter.
  • To find out more about holding a WORKSHOP/MASTER CLASS session at the show, where you can showcase your company's solutions and services--or its vision for the television of tomorrow--contact us at tracyswedlow@gmail.com or 415-608-4766
  • To find out more about reserving PRIVATE DEMO/MEETING/HOSPITALITY ROOMS at the show, contact us at tracyswedlow@gmail.com or 415-608-4766
  • To find out more about SPEAKING opportunities, contact us at tracyswedlow@gmail.com or 415-608-4766
  • To view TESTIMONIALS from sponsors, exhibitors, speakers and attendees about recent TV of Tomorrow Show events, click here
  • For a video overview of TVOT SF 2017, click here
  • For a gallery of photos from TVOT SF 2017, click here
  • For a gallery of photos from TVOT NYC 2017, click here
  • For directions to the Golden Gate Club, and for information on accommodation and transportation options, click here
  • To discuss TVOT SF 2018, or to give us feedback and suggestions (including new technologies you would like to see showcased, topics you would like to see discussed, and creative ideas for how your company can sponsor the show), email us at tracyswedlow@gmail.com

A DIFFERENT KIND OF EVENT...

While ITVT's TV of Tomorrow Show events feature an exhibit hall, keynotes and panel sessions, that's where their similarity to other industry conferences and tradeshows ends:

  • They are the only industry events to focus on the production, delivery, user experience and business of interactive and advanced TV across multiple platforms, media and technologies (e.g. pay TV, smart TV, mobile, OTT, social media, VOD, game consoles, programming, advertising, tcommerce, AR/VR, IoT, in-car, ATSC 3.0, Blockchain, voice assistants, artificial intelligence/machine learning, etc.)
  • Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the events. One of our principal goals is to introduce to one another people and companies with complementary visions and solutions.
  • The events are not "pay-for-play": speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
  • The events' panel sessions are developed through an ongoing dialog with the readership of the ITVT newsletter, allowing us to ensure that they are topical, timely and accurately reflect the interests and concerns of the industry.
  • The panel sessions are highly interactive, with debates, open mics, polls and other features designed to promote discussion.
  • The events also offer in-depth Workshop/Master Class sessions, where smaller groups of participants have the opportunity to dialog with leading industry experts and explore new technologies, platforms and media in a more focused and hands-on way.
  • The events feature innovative staging, designed to facilitate debate and communication between panelists and interaction with attendees.
  • The events are designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities, such as social-video creators/influencers, artists, performers, designers, interactive storytellers, independent filmmakers, and more.
  • Finally, the events are designed to be fun. They feature entertainments, challenges, contests, and a range of other social activities.

THREE INTENSIVE TRACKS

Sessions at the TV of Tomorrow Show 2018 will be broadly organized into three tracks, featuring close to 200 industry-expert speakers and panelists:

  • A Today Track will focus on the hard data that can be gleaned--and the lessons that can be learned--from the many deployments of advanced TV and video that are already in the field today. Representatives from the MVPD's, vMVPD's, technology providers, device manufacturers, broadcasters, networks, showrunners, advertising agencies, brands, measurement/analytics companies, OTT programmers, social media platforms, UI/UX designers, application developers and other players that are currently implementing interactive and multiplatform television in the US and beyond will present examples of their work, and provide attendees with new deployment statistics, reports from the field, best practices and other insider insights.
  • A Tomorrow Track will provide attendees with the opportunity to explore how the various platforms, technologies, screens, standards, content genres and business models that make up today's advanced-TV/video space are likely to evolve over the coming months and years, and to identify new platforms, new technologies, new forms of programming, new kinds of data, new monetization strategies, and other developments that are likely to impact the space in the future. Highly interactive, dialog-driven sessions will enable attendees not only to hear from the companies, organizations and people that are shaping the future of interactive/multiplatform/social/advanced TV, but to question those experts and provide them with feedback on their efforts.
  • A Workshop/Master Class Track will provide attendees with a more intimate and hands-on environment in which to: 1) see and learn about promising new advanced-TV technologies, standards and business strategies; 2) get their questions and concerns answered by subject matter experts; and 3) gain practical skills for implementing new TV experiences.

In addition to these three tracks, the event will feature:

  • Vendor booths and private demo/meeting/hospitality rooms.
  • vibrant cocktail party where attendees will have the opportunity to rub shoulders with many of the most influential figures shaping tomorrow's television.
  • Gourmet catering.
  • The presentation of the 15th Annual Awards for Leadership in Interactive and Multiplatform Television.
  • Art installations, performances and more.
  • The chance to enjoy the many recreational opportunities (beaches, hiking and cycling trails, internationally acclaimed restaurants, world-class golf courses, and more) offered by the Presidio National Park, San Francisco itself, and nearby Marin County.

TICKETS TVOT 2018 is a limited-attendance event, so we strongly encourage you to register early. To purchase your tickets, click here.

  • Tickets are currently available at the special super-early-bird rate of $775. From March 1st through March 31st, they will be priced at $875; from April 1st through April 30th, they will be priced at $975; and from May 1st through June 12th, they will be priced at $1,275. (Note: tickets purchased at the door will be priced at $1,475.)
  • A special package that includes both a ticket to The TV of Tomorrow Show 2018 in San Francisco and a ticket to next fall's TVOT NYC 2018 event in New York is also available (representing a substantial savings on the full ticket price of both shows). To purchase this special two-event package, click here.
  • To find out about special group rates (three or more), contact Tracy Swedlow at tracyswedlow@gmail.com or 415-608-4766

SPEAKERS

We are still accepting speaker/panelist proposals, and welcome your suggestions for topics you would like to see covered on the event's schedule. Uniquely among tradeshows, the TV of Tomorrow Show features an agenda that is developed through ongoing dialog with the industry. Please contact Tracy Swedlow, at tracyswedlow@gmail.com or 415-608-4766, to discuss your proposal. Also, please note that ITVT is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.

SPONSORS

TVOT SF 2018 offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--at the event itself, in the ITVT newsletter and on our Web site, and in our podcasts. As a sponsor, you also have such options as:

  • organizing a Presentation/Workshop/Master Class on your company's solutions or on an industry topic of importance to your company;
  • booking a room for private meetings, customer hospitality and demos (available rooms offer views of the Presidio Forest, or the San Francisco Bay, the Golden Gate Bridge and Alcatraz Island);
  • having your company's logo and branding projected as an integral part of the show's set design;
  • having your company's TVOT party or special event promoted to TVOT speakers and attendees and the ITVT readership at large.

Moreover, we are very open to working with your marketing department to devise creative, custom sponsorship packages that are tailored to your company's specific communications needs. If you would like to find out more about sponsoring TVOT SF 2018, email us at tracyswedlow@gmail.com or 415-608-4766.

EXHIBITORS

TVOT SF 2018's exhibitor showcase will be located in an area that is highly trafficked by the event's attendees. However, exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at tracyswedlow@gmail.com or 415-608-4766.

LODGING AND TRANSPORTATION

The Golden Gate Club is located at 135 Fisher Loop, San Francisco, CA 94129. There are a number of hotels close by, including the famous Inn at the Presidio within the park itself. For out-of-town attendees who prefer to stay in downtown San Francisco and do not have access to a car, the facility is easily reached by taxi, Uber or Lyft (a 15-20 minute ride from Union Square, depending on traffic). Driving directions to the Golden Gate Club from Silicon Valley, SFO and other locations (as well as information on the PresidiGo shuttle service between the Presidio and downtown, and other public transit options) can be found here. There is ample parking near the Golden Gate Club, priced at $1.20 per hour and capped at $8.00 per day.

ISSUES/TOPICS IN FOCUS

 

Microphone On!

The ITVT editorial team develops the agenda for our TV of Tomorrow Show events through an extensive dialoguing process with the readership of the ITVT newsletter (which includes many key industry players), in order to ensure that each show covers all the issues that are currently of most pressing importance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we expect to explore at TVOT SF 2018 include:

  • Reports from the field: How recent deployments of virtual MVPD/"skinny-bundle" services, niche, direct-to-consumer OTT SVOD offerings, ATSC 3.0, interactive programming and advertising, live streaming, artificial intelligence/machine learning, dynamic and addressable advertising, tcommerce, programmatic TV, social TV, programming-discovery technology, measurement and analytics techniques, social-video storytelling and marketing, virtual/augmented reality experiences, TV Everywhere, and other advanced-TV/video innovations are faring in the real world; and what the success or otherwise of these deployments tells us about the business models for the TV of tomorrow. Which advanced-TV platforms, technologies, services and content offerings are attracting audiences and generating revenues today and how?
  • The ongoing challenges involved in accurately measuring and understanding TV viewership on non-traditional platforms; and how advertising and audience measurement are being reinvented in order to take into account the growth of cross-platform viewing, time- and place-shifting, second-screening, and other ongoing changes in viewer behavior.
  • The increasingly important role "Big Data" is playing in the television and advertising industries: the new forms of data that are being generated by interactive, connected and social TV/video, and how brands and agencies can take advantage of these data to make their campaigns more targeted, more accountable and thus more effective.
  • The emerging relationship between big data and creative--both in the programming and advertising spaces.
  • The new ATSC 3.0 standard, and its potential to enable local broadcasters to generate new forms of data, offer new kinds of video services, and adopt new business models: will ATSC 3.0 put local broadcasters at the forefront of TV/video/advertising innovation?
  • The implications for the TV/video industry of an FCC that is hostile to the concept of Net Neutrality.
  • The role that artificial intelligence (AI) and machine learning will play in the evolution of TV/video advertising and the viewing experience in general.
  • The emergence of "virtual MVPD's" and unbundled programming services that are seeking to take advantage of TV delivery over-the-top (OTT); how effective these services' business models are proving to date; and their implications for content providers, operators, marketers, advertisers, and other players.
  • The implications of the increasing importance of subscription as a monetization model for OTT TV.
  • The role that in-car entertainment will play in the future of TV and video, as autonomous-vehicle technology becomes more widespread.
  • The significance for the TV industry of voice-assistant technology.
  • New developments in native advertising, branded content, influencer marketing and episodic marketing.
  • The new programming formats and genres that are emerging natively on social-video platforms.
  • The potential of tcommerce--whether on pay-TV systems, smart TV's, second-screen devices or social-media platforms--to revolutionize the economics of television and advertising.
  • The impact of "TV Everywhere" on viewing habits, audience measurement, advertising strategies, network and pay-TV business models and more; and how best to improve content discoverability and personalization, subscriber-authentication, and other elements of the TVE user experience in order to foster the medium's continued growth.
  • The emergence of Facebook Live, YouTube Live, Periscope, YouNow, Twitch and other live social-broadcasting services as platforms for programming, marketing and advertising.
  • Social video's impact on news reporting, the body politic, and society at large.
  • Understanding the respective roles now being played by Facebook, Twitter, Instagram and Snapchat in the television and advertising spaces--what are those companies' TV/video goals, how likely are they to achieve them, and what do other stakeholders need to do in order to survive and thrive alongside such powerful companies?
  • Understanding the possible impact that other social-media platforms could have on the television/video space.
  • The implications for YouTube and other players of Facebook's increasing importance as a video platform.
  • The implications for video publishers of Facebook's recent announcement that it will change the algorithm of its news feed in order to highlight content from "friends, family and groups."
  • The impact of YouTube's new monetization guidelines on the platform's creator community.
  • Understanding the role that TV and video will play in the Internet of Things (IoT).
  • The implications of the incorporation of ACR and other "intelligent" technologies into smart TV's--and the increasing role of intelligence in the TV ecosystem in general: What kinds of opportunities does truly smart television make possible?
  • The impact of Netflix's and Amazon's--and, shortly, Apple's--massive original-programming budgets on the production, distribution and consumption of content.
  • The significance of recent moves by MVPD's to embrace Netflix and other OTT services.
  • The changing nature of TV sports, including the implications of sports-free "skinny bundles" and of subscription-based sports programming services targeted at cord-cutters.
  • The question of whether pay-TV can continue to count on sports as a firewall against cord-cutting.
  • Questions of intellectual property rights, including new issues raised by multiplatform TV distribution, by the revitalization of longtail programming content, and by the emergence of related content as part of the television experience.
  • The validity and implications of the argument--originally espoused by FX CEO, John Landgraf--that we are seeing "peak TV in America" and that there is now "simply too much television."
  • The extent to which there is still room for growth in the OTT TV space.
  • The implications of media companies' "pivots to video."
  • How questions of content discovery, navigation and personalization have become central to television's future.
  • The growing importance of metadata and related content to the TV experience.
  • The emergence of connected-TV advertising and commerce.
  • The emergence of social-TV advertising and commerce.
  • The threat posed to video advertising by adblockers--and the new technologies and strategies that are emerging to counter that threat.
  • The emergence of the app as the gateway to the television experience: is our conception of the app still beholden to the PC/desktop model, and, if so, what would be a truly television-centered conception of the app?
  • The emergence of virtual reality (VR) as a platform for storytelling and news reporting, as well as for advertising and marketing.
  • The significance of the recent explosion of creativity in the "cinematic VR" space.
  • The implications of the increasing popularity of 360-degree video.
  • How pay-TV operators are revamping their platforms and services in order to counter the threat posed by cord-cutting.
  • The future of TV design: How to ensure that usability and high-quality design become a core element of the advanced-TV user experience, and not just an afterthought; strategies for designing consistent, cross-screen and cross-platform interactive video experiences; the impact of social media on TV/video design; making the business case for good design; the complex and evolving relationship between design, data and content discovery/navigation; and the impact of new technologies such as 4K UHD on TV user interface design.
  • The emergence of natural user interfaces, including gesture- and voice-controlled interfaces, interfaces powered by facial recognition, and more.
  • Understanding international advanced-TV markets: opportunities and risks in Europe, Asia, Latin America and beyond.
  • The on-air incorporation of social media into sportscasts, news shows and other forms of live programming, and the impact of this phenomenon on the content and monetization of television.
  • The current state of investment in the interactive/advanced TV space. How are new investment trends, such as crowdfunding and accelerators, impacting the industry?
  • The latest tools for creating, delivering and testing interactive and multiplatform television.
  • The real world as platform: The emergence of immersive interactive experiences that subvert traditional notions of the screen.
  • The impact of video streaming on the Internet infrastructure; the significance of such issues as bandwidth caps and interconnection deals for the broadband video industry; and emerging standards and technologies for enabling high-quality streaming in low-bandwidth environments.
  • The diversification of the cable business: How will the emergence of new cable offerings such as smart home services (e.g., broadband-based monitoring and security and automation) impact the cable industry going forward?
  • The increasingly importance of fan communities in the development, promotion and monetization of programming.
  • ATSC 3.0, Blockchain, wearable technology, virtual reality, augmented reality, interactive dynamic video, near field communication, artificial intelligence, machine learning, and more: Identifying the emerging technologies and media that could impact the television/video space going forward.
  • The significance of the VOD "Binge-Viewing" phenomenon--its potential impact on advertising strategies, programming promotion and even programming formats themselves.
  • Mega-mergers, new automated/programmatic media-buying platforms and more: recent developments in the advertising industry and their impact on the television space.
  • The significance for television of the eSports phenomenon, and the emergence of eSports as a medium for advertising.
  • How to reconceptualize advertising campaigns so that they engage viewers whose attention is dispersed across multiple screens.
  • Understanding the emerging viewing habits and evolving programming preferences of Millennials and Plurals ("Generations Y and Z").
  • How to ensure that programming, advertising and the institutions responsible for them reflect and are responsive to the increasing diversity of today's Millennial and Gen-Z audiences and cultural influencers.
  • How to identify, manage and monetize the new social-video talent that appeals to Millennials and Gen-Z.
  • The implications for the industry at large of recently announced mega-mergers such as those between Sinclair and Tribune, Discovery and Scripps, and Disney-ABC and Fox.
  • Recent and pending developments in interactive and advanced TV standards, and how these standards need to evolve going forward.
  • The ways in which the ongoing evolution of the TV/video industry is impacting the role of the showrunner.

WHAT PEOPLE ARE SAYING ABOUT THE TV OF TOMORROW SHOW and TVOT NYC

Testimonials are found here