Issues in Focus

 

ISSUES IN FOCUS  

The [itvt] editorial team develops the agenda for our TV of Tomorrow Show events through an extensive dialoguing process with the readership of the [itvt] newsletter (which includes many key industry players), in order to ensure that each show covers all the issues that are currently of most pressing importance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we expect to explore at TVOT NYC 2014 include:

  • Reports from the field: How recent deployments of "TV Everywhere," interactive-TV/video programming and advertising, dynamic and addressable VOD advertising, tcommerce, programmatic ad-buying, social TV, second-screen companion experiences, connected-TV applications, TV placeshifting, programming-discovery technology, viewing-data and analytics services, transmedia programming, and other advanced-TV offerings are faring in the real world; and what the success or otherwise of these deployments tells us about the business models for the TV of tomorrow. Which advanced-TV platforms and services are attracting audiences and generating revenues today and how?   
  • The impact of "TV Everywhere" on viewing habits, audience measurement, advertising strategies, network and pay-TV business models and more; and how best to improve content discoverability and personalization, subscriber-authentication, and other elements of the TVE user experience in order to foster the medium's continued growth.
  • The potential of tcommerce--whether on cable systems, connected TV's, second-screen devices (mobile wallet, etc.) or social-media platforms--to revolutionize the economics of television and advertising.
  • The increasingly important role "Big Data" is playing in the television and advertising industries: the new forms of data that are being generated by interactive, connected and social TV, and how brands and agencies can take advantage of these data to make their campaigns more targeted, more accountable and thus more effective.
  • The recent consolidation in the second-screen/social-TV space: the reasons behind it and its implications for the industry as a whole.
  • Where is second-screen interactivity/social TV succeeding and where has it fallen short? What forms of programming and advertising are best complemented via interactivity on the second screen?
  • Understanding the respective roles now being played by Twitter and Facebook in the television and advertising spaces--what are those companies' TV goals, how likely are they to achieve them, and what do other social-TV companies need to do in order to survive and thrive alongside such powerful players?
  • Understanding the possible impact that other social media platforms, such as Pinterest, Snapchat, Reddit, could have on the television space.
  • Understanding the automatic content recognition (ACR) and second-screen ecosystems: What are the specialties and strengths of the various players, and what are their competitive, collaborative and economic relationships with one another and with other industry players?
  • The implications of the incorporation of ACR and other "intelligent" technologies into connected TV's--and the increasing role of intelligence in the TV ecosystem in general: What kinds of opportunities does truly smart television make possible?
  • Best practices for developing, producing, distributing, promoting and monetizing interactive TV content.  
  • The potential impact of Vine, Instagram Video and other "nano-video" platforms on programming and advertising.
  • Questions of intellectual property rights, including new issues raised by multiplatform TV distribution, by the revitalization of longtail programming content, and by the emergence of related content as a key part of the television experience.
  • Recent and pending developments in interactive and advanced TV standards, and how these standards need to evolve going forward.
  • The ongoing challenges involved in accurately measuring and understanding TV viewership on non-traditional platforms.
  • US cable's Reference Design Kit (RDK) and its implications for the global pay-TV industry.
  • The significance of HTML5 and the Cloud for the television space.
  • The status of cable's transition to IP.
  • How questions of content discovery and navigation have become central to television's future.
  • The growing importance of metadata and related content to the TV experience.
  • The implications for the pay-TV industry of operators' increasing interest in such technologies and media as connected TV, live streaming, and TV placeshifting. How will pay-TV's embrace of OTT disrupt its established business, and what new opportunities will it make possible?
  • The emergence of connected-TV advertising and commerce.
  • The emergence of social-TV advertising and commerce.
  • The emergence of "virtual MSO's" and other content providers that are seeking to take advantage of TV delivery over the top; and the implications of this phenomenon for traditional TV content providers and operators.
  • How the possible demise of Net Neutrality could impact broadband SVOD providers, virtual MSO's and other OTT-delivered video services.
  • The emergence of personalized video experiences that draw on the viewer's social graph.
  • What the TV industry can learn from interactive online video advertising and commerce.
  • The emergence of the app--whether on connected-TV or second-screen platforms, or across both simultaneously--as the gateway to the television experience: is our conception of the app still beholden to the PC/desktop model, and, if so, what would be a truly television-centered conception of the app?
  • The extent to which the "cord-cutting" phenomenon presents an existential threat to the pay-TV industry; and the extent to which new developments in pay-TV, such as "TV Everywhere" and dynamic ad insertion for VOD will help operators defend against any threat it poses.
  • "Cord-shaving": The new ways in which consumers are configuring their TV experience, and how the pay-TV industry, broadcasters and other stakeholders can take advantage of consumers' evolving relationship with multichannel television.
  • The future of TV design: How to ensure that usability and high-quality design become a core element of the interactive TV user experience, and not just an afterthought; strategies for designing consistent, cross-screen and cross-platform interactive video experiences; making the business case for good design; the complex and evolving relationship between design, data and content discovery/navigation; and the impact of new technologies such as 4K on TV user interface design.
  • The emergence of natural user interfaces: How gestural- and voice-control, touchscreen interfaces and other NUI's are reinventing the user experience of television.
  • The emerging importance of facial recognition technologies and their impact on TV interfaces, personalization and measurement.
  • Understanding international ITV markets: Advanced TV opportunities in Europe, Asia, Latin America and beyond.
  • The emergence of brands as providers of interactive-TV and video experiences in their own right.
  • The on-air incorporation of social media into sportscasts and other forms of live programming, and the impact of this phenomenon on the content and monetization of television.
  • The emergence of new forms of cross-platform storytelling ("transmedia")--how will transmedia find a mass audience, and how will it be monetized?
  • The centrality of sports as a driver of television innovation--and as a firewall against cord-cutting.
  • Connected-TV app stores, over-the-top delivery of live and on-demand programming, hybrid pay-TV/OTT offerings, "cable-as-an-app," retransmission disputes, and more: The rapidly evolving inter-relationships between the pay-TV, consumer electronics and programming/content industries.
  • The current state of investment in the interactive/advanced TV space. How are new investment trends, such as crowdfunding and accelerators, impacting the industry?
  • The latest tools for creating, delivering and testing interactive and multiplatform television.
  • How new advanced-TV technologies and trends are impacting local broadcasters and advertisers.
  • The real world as platform: The emergence of 360-degree immersive interactive TV experiences that subvert traditional notions of the screen.
  • The impact of video streaming on the Internet infrastructure; the significance of such issues as Net Neutrality and bandwidth caps for the broadband video industry; and emerging standards and technologies for enabling high-quality streaming in low-bandwidth environments.   
  • The diversification of the cable business: How will the emergence of new cable offerings such as managed home services (e.g., broadband-based monitoring and security and automation) impact the cable industry going forward?
  • The increasingly importance of fan communities in the development, promotion and monetization of programming.
  • The evolving relationship between YouTube and its creators, the significance of the recent spate of acquisitions in the YouTube Multi-Channel Network (MCN) space, and of the ongoing attempts of the MCN's to reduce their reliance on YouTube.
  • Google Glass, wearable technology, cinematic virtual reality, augmented reality, near field communication, artificial intelligence, eBooks and more: Identifying the emerging technologies that could impact the television/video space going forward.
  • The relationship between smart TV and the second screen.
  • New technologies for collaborative editing of mobile video and their potential impact on the programming and advertising spaces.
  • The significance of the VOD "Binge-Viewing" phenomenon--its potential impact on advertising strategies, programming promotion and even programming formats themselves.
  • Cable without TV? Assessing the implications of Cablevision CEO, James Dolan's, recent prediction that "there could come a day" when cable eschews television in favor of broadband.
  • Mega-mergers, new automated/programmatic media-buying platforms and more: recent developments in the advertising industry and their impact on the television space.
  • Television's role in the "Internet of Things."
  • How best to conceptualize the oft-promised "gamification" of TV.   
  • The implications of the recent Supreme Court ruling against Aereo.
  • How to reconceptualize advertising campaigns so that they reach viewers whose attention is dispersed across multiple screens.
  • Understanding the emerging viewing habits of Millennials and Generation Z.