TVOT SF 2016 (June 7th-8th at the Golden Gate Club in the Presidio of San Francisco) is just one day away. Purchase your tickets here: http://tvotsf2016.eventbrite.com
We have updated the TV of Tomorrow Show 2016 Schedule of Sessions with more details about the following four sessions (we have also included this information below):
- Keynote Fireside: Robert Hayes, EVP of Digital at NBC Entertainment
- Experian Master Class: Piecing Together the Puzzle for TV Measurement
- Book Launch: TELEVISION: Innovation, Disruption, and the World's Most Powerful Medium
- Advertising and Measurement Fireside: Allergan, MODI Media and TiVo Research
The full TVOT 2016 Schedule of Sessions is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomor...
10:05-10:30AM, June 7th
Keynote Fireside: Robert Hayes, EVP of Digital at NBC Entertainment
When it named Rob Hayes to the newly created role of EVP of Digital back in 2012, NBC stated that his appointment demonstrated its commitment to an "aggressive digital media strategy." In this keynote fireside with Television Academy Governor, Seth Shapiro, Hayes will discuss his work crafting and implementing this strategy to date, and cast light on the network's plans for digital innovation going forward.
Topics to be addressed include: New ways in which NBC is using YouTube and other social-video services to promote, enhance and extend its programming; the thinking that guides the numerous apps it has launched on mobile, connected devices, and game consoles; the new advertising and branded-content strategies it is pursuing on these platforms; its roll-outs of digital companion series and other original digital programming; the importance of integrating digital innovation into the program development process from the ground up; and the role that virtual reality and other emerging technologies and media are set to play in NBC's digital roadmap.
11:40AM-12:00PM, June 7th
Advertising and Measurement Fireside: Allergan, MODI Media and TiVo Research
This fireside will provide insight into the ways in which advertising agencies and brands are partnering with providers of audience-measurement, data and analytics, in order to make their campaigns more effective and better understand their impact. Alana Darden, Consumer Marketing Director at Allergan, Tara Maitra, SVP and General Manager of Content and Media Sales at TiVo, and Joanna Thissen, Director of Targeted Television at MODI Media, will draw on the lessons learned from recent campaigns to show how agencies and brands are combing first- and third-party data to build media plans that find specific audiences; using TV attribution to discover what actions an audience took after seeing a TV ad; and more.
2:40-3:35PM, June 7thPrince RoomExperian Master Class: Piecing Together the Puzzle for TV Measurement
Join this Master Class to hear first-hand from Experian about the changing TV landscape, the power of addressable TV, and the dos and don'ts of campaign measurement. The Master Class will cover some of the latest trends in the space and provide a first-hand look at the tools being used to activate your data across channels.
This Master Class will answer such question as: What is Experian's role in the TV space? How can I create a "cookie-free" strategy as I go cross-channel? What tools and technology are used to activate my data across channels? How should I be measuring the success of my TV campaigns? And what does the future hold for TV measurement?
Join Experian as the company provides a brand new look at real TV reporting that is changing the game. Presenters include:
- Lindsey Harju, Senior Product Manager, Experian Marketing Services
- Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services=
5:35-6:20PM, June 7th
Book Launch: TELEVISION: Innovation, Disruption, and the World's Most Powerful Medium
Television Academy Governor and USC Professor, Seth Shapiro, will deliver a talk based on his new book, TELEVISION: Innovation, Disruption, and the World's Most Powerful Medium.
The book chronicles the incredible evolution of television via the stories of over 50 innovators who challenged and redefined the medium, from David Sarnoff and William Paley to Lucille Ball and Johnny Carson, Grant Tinker and Mary Tyler Moore to John Kennedy and Norman Lear. These innovators' stories are a goldmine of lessons for modern-day entrepreneurs and professionals, because what has happened before will happen again. Shapiro shows how--despite the commonly held belief that the "disruption" of television is a new phenomenon--the medium has in fact been continually disrupted since it began, in a century-long battle between economic, technological and cultural forces.
TELEVISION's cast includes inventors, executives, entrepreneurs, performers, politicians and artists, in an epic tale that has never been told in one place until now.