[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2016 Schedule of Sessions with more details about the June 8th keynote fireside with Tony Goncalves, SVP of Strategy and Business Development at AT&T's Entertainment Group. We have also included this information below.
We will be announcing details of additional TVOT 2016 keynotes, firesides and Master Classes this week and next.
10:05-10:35AM, June 8th
Keynote Fireside: Beyond OTT--Connecting the Dots in a Fragmented Ecosystem
Tony Goncalves, AT&T & Rick Howe, the iTV Doctor
A business this complex sometimes forgets the viewer at its core. Consumers win no matter what, and they're voting with time and money to watch content not available within the pay-TV ecosystem. The solution is not live or VOD, short- or long-form content, traditional TV or OTT; it's all the above while delivering on a simplified value proposition.
In conversation with Rick Howe (The iTV Doctor), Tony Goncalves, SVP of Strategy and Business Development at AT&T's Entertainment Group, will discuss what consumers are telling us they want from the industry and how we can get there. That includes reaching Millennial viewers and building authentic relationships meant to last a lifetime.
Plus get a closer look at AT&T's video strategy, upcoming OTT services and integration across the company's various lines of business. From technology to product and along the content value chain, those who help simplify and solve this equation will win for the long-term.