[itvt] is pleased to announce the TVOT NYC 2015 Master Class
, "Changes to Your Scheduled Programming: How Data Is Fueling the New Frontier of TV Advertising."
The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl--will begin at 2:50PM on the Beatrice Stage (note: TVOT NYC 2015 takes place Thursday, December 3rd at the SVA Theatre, 333 W 23rd St, New York, NY 10011)
Here's a description of the Master Class from the TVOT NYC 2015 Show Brochure:
Changes to Your Scheduled Programming: How Data Is Fueling the New Frontier of TV Advertising
The TV landscape is evolving. In an ecosystem where hyper-targeted campaigns are no longer a sci-fi fantasy, it's easy to get lost among the endless list of emerging capabilities. Join this Master Class to hear first-hand from Experian about the changing TV landscape, the power of addressable TV, and even take a first-hand look at the audience management platforms that are powering data linkage, monetization and targeting across the TV ecosystem.
This Master Class will answer question such as: What is addressable advertising and how does it work? How is success measured? What types of results and reports can I expect? What types of data work best for targeting and analytics? Can you show me how linkage and matching actually works? How can I create a "cookie-free" strategy as I go cross-channel? What tools and technologies are used to activate my data across channels? Join us as we take a deeper look into the TV ecosystem and see what the future holds for addressable advertising. Speakers include:
- Brienna Pinnow, Addressable Advertising Product Lead, Experian Marketing Services
- Brad Danaher, Television Partnership Director, Experian Marketing Services
- Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services