Check Out Television Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio

[itvt] is pleased to present audio recordings of the two opening sessions of the TVOT 2015 Insights Track: "Beyond the Hype: Insights from the Frontline of TV" and "Meet the Millennials: A Live Panel Discussion with Members of the 'Me' Generation." The Insights Track was organized and moderated by Frank N. Magid Associates. The sessions were described in the TVOT 2015 show brochure as follows:

AUDIO RECORDING (optional link)

06
Jul

Radio [itvt]: Opening Keynote at TVOT 2015

Check Out Television Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio


**(Note: the presentation begins after approximately 20 seconds.)

[itvt] is pleased to present an audio recording of the TVOT 2015 opening keynote. The keynote was described in the show brochure as follows:

"Drawing on insights gained from Ericsson's unique position at the convergence of telecommunications, the Internet and media, Senior Vice President Pete Thompson will explore the current state of the pay-TV industry and the key technologies that are driving the transformation of TV and media in general. From technological and business innovations to ongoing cultural shifts, Thompson will discuss the bets and changes that broadcasters, operators, content creators and content owners must embrace, in order to survive and thrive in the new era of TV and video."


 

Announcing the Winners of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television

 
[itvt] is pleased to announce the winners of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television. The Awards were presented at TVOT 2015:
 
 
The winner of the Award for "Most Significant Impact" (recognizes the company or organization that has had the most significant impact on the industry as a whole over the past year) was:
 
The winner of the Award for "Most Significant Newcomer" (recognizes the company or organization that was the most significant newcomer/breakthrough player of the past year) was:
 
The winner of the Award for "Most Significant Technology, Platform or Product" (recognizes the company or organization that invented the most innovative and disruptive technology, platform or product of the past year) was:
 
The winner of the Award for "Most Significant Content Offering" (recognizes the company or organization that created the most innovative and disruptive content offering of the past year) was:
 
The winner of the Award for "Most Innovative Design or User Interface" (recognizes the company or organization that created the most innovative and disruptive design/user interface/content-navigation schema of the past year) was:
 
The winner of the Award for "Achievement in Advanced Advertising" (recognizes the company, organization or individual that did the most to realize the promise of advanced advertising over the past year) was:
 
The winners of the two Awards for "Individual Leadership" (recognize an individual who demonstrated notable leadership in the interactive, multiplatform TV industry over the past year, and whose efforts helped move that industry forward) were:
 
 
The winners of the "ITV All-Star" Award (recognizes an individual who has a long-term track record of leadership in the interactive television industry, and who is an appropriate candidate for membership in an ITV Hall of Fame) were:
 

 

TVOT 2015 is just one day away. Tickets are currently priced at $1,275--but please note that the price will rise to $1,375 at the door. You can purchase your tickets online, until midnight tonight (Monday), at: http://tvotsf2015.eventbrite.com
 
Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event!

 
Thanks to a partnership with OVEE, we will be streaming the TVOT 2015 Keynotes by Roger Lynch, CEO of Sling TV, and Albie Hecht, General Manager of HLN. To view the live stream of the TVOT 2015 keynotes--which will begin at 10:30AM Pacific on Tuesday, June 23rd, and which will include social TV features offered by the OVEE platform--go to: http://www.thetvoftomorrowshow.com/ovee_screening
 
 
 
 
 
 
 
We are pleased to announce the finalists of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television. The winners will be announced at TVOT 2015, during the Cocktail Party on Tuesday, June 23rd .
 
The finalists for the Award for "Most Significant Impact" (recognizes the company or organization that has had the most significant impact on the industry as a whole over the past year) are:
  • FreeCast
  • MLBAM
  • Roku
 
The finalists for the Award for "Most Significant Newcomer" (recognizes the company or organization that was the most significant newcomer/breakthrough player of the past year) are:
  • MLBAM
  • Modi Media
  • Sorenson Media
 
The finalists for the Award for "Most Significant Technology, Platform or Product" (recognizes the company or organization that invented the most innovative and disruptive technology, platform or product of the past year) are:
  • 24i Media
  • Connect Live (Telescope)
  • Content@Scale (Starcom MediaVest)
 
The finalists for the Award for "Most Significant Content Offering" (recognizes the company or organization that created the most innovative and disruptive content offering of the past year) are:
  • Bravo and Oxygen: The Singles Project
  • HBO Nordic (Powered by Clearleap)
  • USA Network: Dig Campaign
 
The finalists for the Award for "Most Innovative Design or User Interface" (recognizes the company or organization that created the most innovative and disruptive design/user interface/content-navigation schema of the past year) are:
  • Piksel Mosaic
  • Sony Crackle on Roku
  • TiVo Roamio
 
The finalists for the Award for "Achievement in Advanced Advertising" (recognizes the company, organization or individual that did the most to realize the promise of advanced advertising over the past year) are:
  • BrightLine
  • Starcom MediaVest
  • Videology
 
The finalists for the two Awards for "Individual Leadership" (recognize an individual who demonstrated notable leadership in the interactive, multiplatform TV industry over the past year, and whose efforts helped move that industry forward) are:
  • Dan Ackerman, AOL
  • Sarah Foss, Imagine Communications
  • Don Loheide, Turner
  • Bill Mobley, FreeCast
  • Richard Neil, Cablevision
  • Anthony Wood, Roku
 
The finalists for the "ITV All-Star" Award (recognizes an individual who has a long-term track record of leadership in the interactive television industry, and who is an appropriate candidate for membership in an ITV Hall of Fame) are:
  • John McDevitt, HSN
  • Dewey Reid, CNN
  • Tracey Sheppach, Starcom MediaVest

 

[itvt] is pleased to announce the TVOT 2015 Master Class, "Software Changes Everything...Again: Automating Television Buys with Programmatic TV Technology."
 
The Master Class--led by Bruce MelloVP of TV and Video Activation at TubeMogul--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 11:10AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and Experian).
 
Here's a description of the Master Class from the TVOT 2015 Show Brochure:
 
 
Software Changes Everything...Again: Automating Television Buys with Programmatic TV Technology
 
For a growing chorus of brands, data-driven marketing and programmatic buying are delivering quantifiable results in terms of cost savings, reduced complexity, ownership of customer data and, ultimately, brand lift. Yet these benefits are overtly absent on the biggest screens in the house: TV's. 
 
Not only does programmatic TV extend digital performance targeting and reporting insights to television advertising, but it enables holistic planning across every screen and provides brand advertisers more flexibility to shift ad dollars and optimize on reach and frequency, regardless of where a viewer is watching. 
 
With Programmatic TV (PTV), brands and agencies can buy TV ads in a way that has never been possible before today. Join Bruce Mello, TubeMogul's VP of TV and Video Activation, as we usher in this new era of brand advertising; answer questions on the current state of programmatic television; and discuss where we, as an industry, go from here. Questions to be addressed include: What is a useful definition of programmatic TV for brands, agencies, broadcasters and distributors? Who stands to benefit the most from programmatic TV in the near term? How about over the long term? How do current business benefits shape what solutions will be available over the next two years? What are the big barriers to growth in programmatic buying and selling of television and what's being done to address them? 
 
 
  • The Schedule of Sessions for TVOT 2015 can be found here.
  • Purchase your TVOT 2015 tickets here.
 

Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event!

 

Brian Seth Hurst and Lori H. Schwartz are co-founders of StoryTech, an agency dedicated to "informed collaboration between storytellers (including brands) and technology companies."

At TVOT 2015 in San Francisco next week (purchase your tickets here!), Schwartz will be moderating a panel that will explore how established media companies and brands are reinventing programming and advertising in order to reach Millennials and Plurals; while Hurst has organized, and will be moderating, the show's "Grand Finale" panel, "The Reality of Virtual Reality." (Note: Strawberries and champagne will be served during the Grand Finale panel; and StoryTech will be giving away an Oculus Samsung Gear VR via a raffle!)

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Schwartz and Hurst discuss their work at StoryTech, and cast light on the issues they plan to explore in their respective panels.

Brian Seth Hurst and Lori H. Schwartz on Blog Talk Radio with Tracy Swedlow
 

Here's some more information on Hurst's and Schwartz's panels:

[itvt] is please to announce the TVOT 2015 Master Class, "It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier." 
 
The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 12:05PM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and TubeMogul).
 
[itvt] Editor-in-Chief, Tracy Swedlow, recently interviewed Brienna Pinnow about the Master Class. An audio recording of the interview can be accessed here: 

Brienna Pinnow of Experian on Blog Talk Radio with Tracy Swedlow
 
Here's a description of the Master Class from the TVOT 2015 Show Brochure:
 
 
It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier 
 
TV is facing an evolution: shifting viewing habits, devices everywhere we turn, and an explosion of data. This new era of TV advertising ushers in hot, trending buzzwords like "addressable," "programmatic," "cord cutting" and "audience hubs." This Master Class serves as a guide to not only define current and emerging capabilities in the TV ecosystem, but also provide a lively discussion of how marketers are implementing engaging and measurable audience-fueled TV advertising strategies. 
 
Attend this session if you want to hear first-hand from Experian Marketing Services about the power of addressable TV, real-life success stories, and how brands are using new audience hub platforms to deliver data-fueled campaigns. Session leaders will answer questions such as: What data sources work best for targeting or analytics? Is cross-channel targeting a reality? How successful are addressable campaigns? Can you show me real reports and results? What tools are you using to marry together data I can actually use? And what is the next evolution of addressable TV? 
 
Join us for a look behind the addressable TV curtain and see what industry leaders are doing when it comes to TV targeting, technology and analytics. Session leaders include: 
 
  • Brad Danaher, Addressable Media Manager, Experian Marketing Services
  • Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services
  • Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services 

[itvt] is please to announce the TVOT 2015 Master Class, "Adobe, Pac-12 and Shaw: Research and Discussion." 
 
The Master Class--featuring executives from Adobe, Pac-12 Networks and Shaw Media--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 10:05AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by EPAM, Experian and TubeMogul).
 
Here's a description of the Master Class from the TVOT 2015 Show Brochure:
 
 

Adobe Master Class at TVOT 2015: Adobe, Pac-12 and Shaw: Research and Discussion

 
TV Everywhere, direct-to-consumer, OTT, mobile TV. In this constantly evolving digital landscape, understanding how and where consumers are watching television requires vigilance. 
 
We'll kick-off our Master Class with Joe Martin, Analyst for the Adobe Digital Index, as he unveils new research to help broadcasters, cable networks, content providers and advertisers understand the metrics and trends that will keep them on the cutting edge of streaming and monetization across video, social, advertising and mobile. 
 
Then we'll engage in a candid discussion with Ryan Currier, Head of Digital Products at Pac–12 Networks; Chris Hopkins, Senior Manager of Digital Research and Analytics at Shaw; and Campbell Foster, Director of Marketing at Adobe Primetime, to hear their perspectives on this research, as well as the trends driving their current and future digital video strategies.
 
  • The Schedule of Sessions for TVOT 2015 can be found here.
  • Purchase your TVOT 2015 tickets here.
 

Eventbrite - The TV of Tomorrow Show San Francisco 2015 - 9th Annual Event!

 

[itvt] is please to announce the TVOT 2015 Master Class, "Beyond 'Watch' Apps: Building a Better Audience with Adobe Products." 
 
The Master Class--led by Martin Focazio, Senior Director of Strategy and Business Consulting at EPAM Systems--will take place at 11:40AM on Tuesday, June 23rd; and again at 9:10AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others, which we will be announcing soon, will be presented by Adobe, Experian and TubeMogul).
 
[itvt] Editor-in-Chief, Tracy Swedlow, recently interviewed Focazio about the Master Class and about EPAM's work with Adobe solutions. An audio recording of the interview can be accessed here.  (10 Minutes)




Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio
 
 
Here's a description of the Master Class from the TVOT 2015 Show Brochure:
 
 
Beyond "Watch" Apps: Building a Better Audience with Adobe Products
 
The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex. 
 
This Master Class is created and presented by EPAM Systems, an Adobe implementation partner that has deployed Adobe products in over 40 media companies worldwide. 
 
In the class, we will focus on the practical realities of building a media management and delivery platform that does more than simply authenticate users and play video. We'll start with the assumption that the participant has experience with--or is at least generally familiar with--either Adobe Omniture and/or Adobe pass; we'll then show, through a step–by-step evolution of the Adobe products and capabilities involved, how to create better audience profiles that generate more engaging and personalized content catalogs, which in turn can improve engagement and overall audience value. This class is ideal for any content company that is considering a "direct-to-consumer" offering. 
 
  • The Schedule of Sessions for TVOT 2015 can be found here.
  • Purchase your TVOT 2015 tickets here.

 

By Mike Bloxham, SVP National Television and Video, Frank N. Magid Associates
 
For the first time at TVOT, delegates will be able to attend a special full-day Insights Track as part of the main conference. Sessions are focused on consumer insights derived through research, live discussions with consumers themselves, and measurement challenges and opportunities in this new era of television.
 
Curated by Frank N. Magid Associates and sponsored by Sorenson Media, the Insights Track has been designed to be relevant to any delegate--whether involved in strategy, content creation, distribution, advertising and monetization, marketing and more. The day encompasses some of the most challenging and exciting issues associated with the evolving world of TV and video.
 
And you'll even get a chance to interact directly with some real viewers!
 
At the heart of the day's agenda are the challenging questions of how success will be achieved as the viewing experience becomes more multi-faceted, and how the insights necessary to thrive will be defined and secured in order to best inform decision-making.
 
Throughout the day, we'll be hearing from practitioners and thought leaders from all sides of the industry, who'll be discussing the impact and opportunities presented by the rapidly developing world of OTT and SVOD services, the potential of the data-rich promise of Connected TV, and the implications of the changes in how we consume video for the processes used to develop, test and ultimately green-light content.
 
Our selected panelists cross the industry--from networks to technology providers, and agencies to advertisers. The companies they represent include GroupM, Roku, The Coalition for Innovative Media Measurement, NBCU, Spike, The CW, Sorenson Media, Samsung and more. We're sure to see some lively debate.
 
We'll also hear some quick-fire case studies featuring original research on such issues as consumer response to onscreen overlays (Sorenson Media), the impact of great content and storytelling that audiences love on advertiser ROI (A+E), and how we are consuming content outside the home across different platforms (Sonifi Solutions).
 
In addition, we'll enjoy a rare opportunity to hear directly from three major advertisers about what is shaping their thinking with regard to the changing face of TV and video and what they need to justify sustained investment of one kind or another. Brand marketers ultimately have huge influence over how the media and entertainment business develops, and executives from Microsoft, Clorox and Warner Brothers will lift the lid on the needs and perspectives that are driving their thinking and--ultimately--their budget allocation in different platforms. In this session, hosted by the Advertising Research Foundation, we'll learn if they are as excited about the same possibilities that some of us are.
 
We're also fortunate to have the opportunity to hear a view from the top in the form of a one-on-one interview with Howard Shimmel, Chief Research Officer at Turner Broadcasting. As head of research for a company with one of the largest and most diverse portfolios of media properties in the country and a vast global reach, Howard touches every part of the business. What are the burning issues impacting him and his peers and how are they addressing them? What are the priorities and how are Turner and businesses like it--and ultimately all its business partners--addressing those priorities?
 
The highlight of the day for some may be when the tables turn and, instead of us talking about viewers, they talk about us. We will hear directly from two distinct groups of consumers: Millennials and the cohort that's following them, the Plurals. Sharalyn Orr, Executive Director of Magid's Generational Strategies team, will host two separate sessions where she will draw on the firm's 11 years of generational research and consulting to unlock the young viewers' perspectives. We start the day with the Millennial panel--the group that is rapidly becoming the dominant economic force in society--and later in the day we'll meet the Plurals, the teenagers that represent the consumers that really are the audience for the TV of Tomorrow.
 
Come and hear what they have to say about their media preferences and their expectations, and join these live mini-focus groups--they'll be taking your questions!
 
We're expecting a great day at this inaugural Insights Track--come and participate, learn and no doubt have some laughs along the way with a stellar line-up of participants.
 
  • The Schedule of Sessions for TVOT 2015, including the Insights Track, can be found here.
  • Purchase your TVOT 2015 tickets here.

 

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