IAB Agency Day

The IAB Interactive TV (iTV) Committee and Interactive TV Today [itvt] are pleased to announce iTV for Agencies Day, where folks from across the industry will gather to share insights, research and discuss the platform?s growth.

This event will be held at the TV of Tomorrow (TVOT) NYC Intensive 2011 Conference and is by invitation only.

A program specifically for those in the agency/client community has been developed focused on relevant iTV topics such as features, measurement, and case studies.

PROGRAM AGENDA

At the holiday reception to directly follow, invitees will have the opportunity to network with various iTV industry leaders from the pay-TV operator, consumer electronics manufacturer, broadcaster/programmer, network, designer and social media communities.

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive?s share of total marketing spend, and of its members? share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net .

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