Keith Kazerman is currently the Vice President, Advanced Services, National Advertising Sales for DIRECTV.  Over his 5 years at DIRECTV, Keith has pioneered the development of innovative interactive advertising opportunities currently deployed by DIRECTV.  Keith’s primary role is administering the sales and strategies of all advanced services associated with DIRECTV’s platform as well as running the day to day sales staff in the New York office. 

Prior to DIRECTV, Keith has held management positions with various media companies including TN Media, Bates, Space.com, The Hallmark Channel and Marathon Ventures.  At TN Media and Bates, Kazerman led media planning and strategy teams for clients such as Wendy’s, Hyundai, and CVS.  At Space.com, he initiated and developed advertising sales programs for websites, print publications and software applications. As Director of Sales & Operations at The Hallmark Channel, he managed the development of successful cross-platform media initiatives on domestic and international cable television.   During his time at Marathon Ventures, Kazerman created additional revenue opportunities working with distributors and producers to integrate advertisers into programming during the development and production process.

Keith is a graduate of the Lehigh University School of Business and Economics.

Larry Logan is the Chief Marketing Officer of Immersive Media Company, the pioneer and world leader in interactive 360-degree video technology and services. Immersive Media is the innovator behind the popular 'street view' location-based imagery used by online mapping websites. The company's worldwide clients range from leading brands and agencies in advertising and experiential marketing, to military and security agencies for situational awareness and training, to geo-spatial imagery and tool integrators. The company began coverage of the devastation in Haiti within days after the January earthquake, launching the first online, scrolling interactive map with video in a joint project with CNN.

Larry has experienced an eclectic career for the past 30 years, with senior marketing, branding and creative roles ranging from Playboy Enterprises and film studio marketing, to WebMD, Digimarc, Zeba, and Verde Media. As an agency creative director, he worked with many of the world's leading brands. His curiosity leads him to periodic jumps to entirely new industries, where his companies have repeatedly ascended to the market-leading brand.

Paul Ranger is the sales and marketing director for NDS Interactive.  In this role, Paul has gained a unique insight into the way that interactive TV and the entire user experience will help shape connected platforms and devices. 

This Group works with leading operators such as Cox, Cablevision and DirecTV as well as broadcasters such as Turner, Viacom, and Disney to deliver services including UX/UI design, social TV, personalization, contextual interactive and T-Commerce.

Prior to NDS, Paul was part of the BSkyB team that launched interactive TV in the UK and secured a number of the initial deals to bring third party content providers into the interactive portal. 

Todd Juenger leads TiVo’s Audience Research and Measurement business, which provides advertisers, brand groups, and programmers with detailed insight into how TiVo viewers consume and interact with television programming and advertisements.  Todd led the development of Stop||Watch, the only ratings service to provide program and specific commercial ratings, on both a Live and Timeshifted basis.  He also oversees TiVo’s internal market research and market testing activities. 

Prior to joining TiVo, Todd has extensive experience across the marketing, finance, and strategy functions at such institutions as Cerberus Capital, Primedia, McKinsey & Company, and Procter & Gamble.

Todd holds an MBA with Distinction from Harvard and a B.S., Industrial Management, B.B.A., Quantitative Analysis, and B.B.A. Information Systems from the University of Cincinnati (all summa cum laude).

Todd will never win an arm wrestling competition, but he can beat you in a footrace.

In a world where emerging technology is creating more and more opportunities to contact consumers with the sight, sound and motion impact of video, each day creates new challenges for marketers to tackle. In his role at Starcom USA, Chris Allen is at the forefront of developing new models within the video space for investing clients’ dollars and reaching consumers in new, accountable and compelling ways on behalf of some of the world’s biggest marketers. Fortified by a strong background in national broadcast buying, he continues to make great strides in advancing an exceptionally progressive industry. Fueled by a relentless passion for learning, Allen drives to obtain better, smarter and faster information to enhance agency media plans.

In his role, Allen helps lead Starcom’s Video Innovations Group and is charged with determining best practices and standards for emerging video technologies. As such, he helps invest clients’ advertising dollars across cutting edge video contact points such as addressable advertising, online video, DVRs, Video On Demand, IPTV, interactive TV, mobile video and more. Allen dedicates his time to helping Starcom and the industry understand metrics – such as TiVo’s Power||Watch™ and Stop||Watch™ and second-by-second set-top box measurement – and how they help the industry move towards greater precision in measurement.

Allen is also an active contributor to the VivaKi program The Pool, a testing initiative built on the collaborative participation of a select group of clients, content providers and tech companies—all of whom are “pooling” insights and resources in pursuit of future engagement models while still in the development stage.

Ian Blaine is CEO and co-founder of thePlatform, Inc., where he oversees all aspects of the business.  In his capacity as CEO, Mr. Blaine has been at the forefront of online video for more than eight years and built thePlatform into the leading “white-label” video management and publishing company for content providers, broadband media sites, and mobile businesses.  Under his leadership, thePlatform has grown to manage and publish online video for some of the most respected consumer brands, including: BBC, Corus Entertainment, CBS’s College Sports TV, CNBC, Comcast, Gannett/USA Today, Fancast.com, Helio, HIT Entertainment, PBS, PBS KIDS Sprout, Sony BMG, Starz Play, Time Warner Cable, Verizon Wireless, and numerous other media companies. Hundreds of media companies use thePlatform to manage and monetize billions of professionally-produced videos views annually. 

In June 2006, Mr. Blaine led thePlatform through the acquisition by Comcast and now also serves as Senior Vice President of Content Publishing for Comcast Interactive Media.  Immediately prior to forming thePlatform, Mr. Blaine successfully launched and sold an internet company called Uniplanet to NBCi in 1999.  Before that, he spent more than nine years at the publishing division of Aldus/Adobe where he gained vast experience in product development and product management.

Blaine is a Seattle native and graduated from the University of Washington in 1992.  He currently resides in Seattle with his wife and two children, where he is involved in various civic activities.

Rodolfo Hecht started his career in the media industry in 1987 working for the Fininvest Group, reaching the position of Head of Sports.

In 1990 he entered Tele+ (Italian Pay TV) where he was in charge of all Sports Strategies.

In 1993 he founded his first startup company, ProTel, to advise on the management of all media rights owned by the Italian Football League.

In 1994 Rodolfo founded Media Partners and acted as President until 2005. MP rapidly evolves into a forerunner in the sports rights management arena in Europe.

In 2006 Rodolfo founds beeTV. beeTV, his brainchild, is a revolutionary solution that provides personalized TV viewing experience on any device.


beeTV has introduced the Personal Content Channel™ (PCC™) a revolutionary solution providing personalized television experience on any device.
The (PCC™) identifies the subscriber and finds content from all sources including broadcast TV, VOD and PVR/Catch-up. By using a proprietary contextual recommendation algorithm, the content is pushed as an entertaining, personalized channel that anticipates viewers’ needs and desires.
The white labeled (PCC™) is designed to serve the 3 screens: TV, mobile and PC. Operators have the choice of implementing all three products or choose a combination that fits their marketing and distribution needs.

Michele McGarry is the Vice President of Business Development for ThinkAnalytics.  She leads direct sales, partner and OEM development efforts for ThinkAnalytics in North America. Michele has spent her career working with emerging technologies and markets. Several years were dedicated to corporate computer security technologies, helping global companies protect their systems and information, including 5 years with Trident Data Systems (now General Dynamics). During her time in London, England in the late 1990's, she established a European presence and distribution channel for Worldtalk Corporation, a then leader in email security and encryption. She also dedicated several years developing new advertising revenue streams for new media with Quokka Sports and at eZula (now Kontera), creating a platform for contextual advertising. Michele holds a Bachelor of Science from Santa Clara University and an MBA from Loyola Marymount University, where her work in quality management across cultures was published through the International Academy of Business Disciplines.