[itvt] is pleased to announce that we are teaming with social-streaming platform, OVEE, to offer live coverage of 4 sessions from TVOT NYC 2015 (December 3rd). The stream of each session will feature an industry-expert online host who will lead discussion and debate among the online viewers. The sessions we will be streaming are:
- Keynote Fireside: The Stars of Live Social Broadcasting (11:45AM-12:15PM), hosted by Alan Wolk, Senior Analyst, TDG.
- How Millennials and Plurals Will Change TV (12:15-1:05PM), hosted by Stuart Lipson, Founder and Principal, Leap Media Group.
- Will the VR Revolution Be Televised? (1:55-2:50PM), hosted by Clayton Banks, CEO, Ember Media.
- The Future of TV Belongs to the Viewer; Those Who Ignore That Do So at Their Peril (2:50-3:40PM), hosted by Tracy Swedlow, Founder and Editor-in-Chief, [itvt].
$199 for 4 Streams!
Access to the live streams of these 4 sessions can be purchased for $199 at: http://tvotnyc2015.eventbrite.com (please note that the sessions are only available as a package, not individually). Once you purchase these streams, we will email you the links.
OVEE, which was created by ITVS, is an online screening event tool which allows users to watch together and chat live in a virtual theater. For more information on OVEE, visit https://ovee.itvs.org.
Here is more information on the sessions that we will be streaming:
Keynote Fireside: The Stars of Live Social Broadcasting
This session features an unprecedented line-up of the top stars of Periscope and YouNow, who will offer insights into the live social broadcasting phenomenon from the creator perspective. Among other things, the session will focus on how these creators are innovating new forms of programming content and new monetization strategies, how they are reinventing the relationship between performer and audience, how they expect to see live social broadcasting platforms--as well as the new viewing experiences to which they have given rise--evolve going forward, and what role they believe they will play in the future of the entertainment industry in general. Participants include:
How Millennials and Plurals Will Change TV
This session will cast light on the evolving programming tastes and viewing habits of Millennials and Plurals; on the new kinds of content, content providers and content aggregators that are emerging to cater to them; and on the efforts that established media players--including operators, broadcasters and others--are making in order to extend their reach to these two new generations of viewers.
Panelists will address such questions as: Are Millennials and Plurals really as different from the generations that precede them, in terms of their relationship to television, as has often been claimed, and if so what are the biggest differences and what factors are bringing those differences about? Assuming that these two groups do indeed represent a fundamental shift in programming tastes and viewing habits, how is this manifested in the types of programming that are popular with them, and what are the implications of this shift for advertising and other forms of monetization? In light of the fact that these new generations are significantly more ethnically diverse than those that preceded them, how well is this diversity reflected in the content that targets them? What are the common mistakes content creators, content platforms, and marketers make in addressing these generations? And what are the prospects for new services like Watchable, go90, and SeeSo, through which established media players are trying to appeal to Millennial and Plural cord-nevers? Panelists include:
- Vernon Church, COO, Truthco (Moderator)
- Melissa Drucker Derella, Head of Sales and Brand Partnerships, Tastemade
- Daniel Eilemberg, Chief Digital Officer, Fusion
- Joetta Gobell, VP of Research, Frank N. Magid Associates
- Kathleen Grace, Chief Creative Officer, New Form Digital
- Thao Huang, SVP of Business Development, DEFY Media
- Andre Swanston, CEO, Tru Optik
Will the VR Revolution Be Televised?
The past few months have seen a number of high-profile experiments in which television networks and video producers have used virtual reality as a medium for news coverage, entertainment journalism and storytelling. And indeed Fusion, the Millennial-focused digital news joint venture between Univision and Disney/ABC, has even recently announced the launch of a business unit dedicated to VR.
This session will feature the people who are responsible for these experiments and who are making the television industry's first steps into VR, discussing why they believe TV and video producers--whether on the factual/news side or the storytelling side of the business--need to embrace this new medium; sharing the lessons they have learned from their pioneering efforts; and expounding their visions for how the convergence of TV/video and VR should progress going forward. Panelists include:
- Daniel Eilemberg, Chief Digital Officer, Fusion
- Colin Helms, SVP of Digital Media, MTV
- Brian Seth Hurst, Managing Partner, StoryTech (Moderator)
- Helen Situ, Virtual Reality Evangelist, NextVR
- Evette Vargas, Writer/Director/Producer, Digital-Reign Productions
The Future of TV Belongs to the Viewer; Those Who Ignore That Do So at Their Peril
As fast as the television industry has evolved, we've managed to confuse the market, we've managed to confuse ourselves, and we've managed to confuse the consumers. And a confused consumer doesn't buy. This panel will deal with the television products we are selling: content, channels, devices, networks, packages, bundles and prices. Panelists will also delve into both the risks and rewards of sharing of subscription credentials.
In a nutshell, we used to have a nice, tidy subscription television business that everybody understood (even if they thought the prices were too high). Now there are so many options that consumers are getting frustrated because after they make a purchase decision, they find they're not getting what they want, and not getting what they paid for.
That is a recipe for disaster. This panel will discuss how we can avoid that disaster. Panelists include:
- Sherry Brennan, SVP of Sales Strategy and Development, Fox Networks
- Tony Goncalves, SVP of Digital Entertainment Products, DirecTV
- Rick Howe, The iTV Doctor (Moderator)
- Maitreyi Krishnaswamy, Director of FiOS TV, Verizon
- Luc Perreault, VP of Distribution and Government Relations, The Weather Network
- Evan Silverman, SVP of Digital Media, A+E Networks