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tracy's blog

Just 4 more days to TVOT SF 2016 , our 10th anniversary show !

Purchase your tickets here: http://tvotsf2016.eventbrite.com

View the schedule of sessions here: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomor...

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Interview: Verizon Digital Media Services Chief Marketing Officer, Mary Kay Evans

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cnn+logo.gif [itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2016 Schedule of Sessions with more details about the June 8th keynote by Alex Wellen , Chief Product Officer of CNN . We have also included this information below.

We will be announcing details of additional TVOT 2016 keynotes, firesides and Master Classes this week and next.

The full TVOT 2016 Schedule of Sessions is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomor... Purchase your TVOT 2016 tickets here: http://tvotsf2016.eventbrite.com

JUNE 8TH, Wednesday

10:35-11:00AM
Ventana Room
Keynote Presentation: Transforming How We Watch the News

Since the advent of the remote control in 1955, TV viewers and advertisers haven't stopped demanding more and more "control" of the TV experience. In this keynote presentation, CNN Chief Product Officer , Alex Wellen , will take us on CNN's journey to reimagine news with the introduction of CNNgo, a mobile-first and connected-TV video experience that "puts the consumer in the control room." From native advertising to sampling to binging, Wellen will demo the latest incarnation of CNNgo that offers a deep library of on-demand content, news clips, original programming, and live breaking news.

The keynote will then take a look ahead at five immersive new ways consumers and marketers are discovering and engaging with video across the latest OTT devices and advanced set-top boxes. Whether it's coverage of the 2016 presidential election, a developing story out of North Korea, or Anthony Bourdain's latest excursion in Senegal, there's never been a more extraordinary (and disruptive) time across the news landscape.

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[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2016 Schedule of Sessions with more details about the June 7th fireside featuring Adi Sideman , Founder and CEO of YouNow , and JR Griffin , VP of Marketing and Business Development at FremantleMedia . We have also included this information below.

We will be announcing details of additional TVOT 2016 keynotes, firesides and Master Classes this week and next.

The full TVOT 2016 Schedule of Sessions is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomor... Purchase your TVOT 2016 tickets here: http://tvotsf2016.eventbrite.com

JUNE 7th (Tuesday)

11:40AM-12:00PM
Ventana Room
Live Social Broadcasting Fireside: FremantleMedia and YouNow

"America's Got Talent" has brought the variety format back to the forefront of American culture by showcasing unique performers from across the country. For Season 11's auditions the show partnered with YouNow, a live social broadcasting platform popular with the 13 to 24 demographic. Over the course of 13 weeks, "America's Got Talent" conducted hundreds of 90-second auditions on YouNow, using the platform's "guest broadcasting" capabilities. The auditions garnered more than 1.5 million views.

In this fireside, Adi Sideman, Founder and CEO of YouNow, and JR Griffin, VP of Digital Marketing and Business Development at FremantleMedia, will discuss how traditional television and a new social entertainment network worked together to take the "America's Got Talent" audition experience into aspiring performers' own homes. They will reveal the results of the partnership, including the shared benefits the partners received both in traditional terms and in terms of new social metrics.

[itvt] is pleased to highlight the following TVOT 2016 session:

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TUESDAY, JUNE 7TH

10:40-11:10AM
Ventana Room
TVOT 2016: The Millennial Generation's Anthem: I Want My Advanced-TV

As the largest subset of the population, Millennials' video-viewing habits are driving cataclysmic shifts in media and advertising. This conversation will explore the changing ways they are consuming traditional television content across all screens, and how DISH Media Sales is utilizing technology to help marketers reach them. Participants include:

Adam Lichstein , President of Seller Platforms, Tremor Video Adam Lowy , GM of Advanced TV, DISH Network and Sling TV

We will be announcing details of additional TVOT 2016 keynotes, firesides and Master Classes next week:

The full TVOT 2016 Schedule of Sessions is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomorrow-show-2016 Purchase your TVOT 2016 tickets here: http://tvotsf2016.eventbrite.com

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JohnRoland-ExtremeReach.jpg [itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2016 Schedule of Sessions with more details about the June 7th special presentation by John Roland , Chairman and CEO of advanced-TV/video advertising powerhouse, Extreme Reach. We have also included this information below.

We will be announcing details of additional TVOT 2016 keynotes, firesides and Master Classes this week and next.

The full TVOT 2016 Schedule of Sessions is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomor... Purchase your TVOT 2016 tickets here: http://tvotsf2016.eventbrite.com

[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2016 Schedule of Sessions with more details about the June 8th keynote fireside with Tony Goncalves, SVP of Strategy and Business Development at AT&T's Entertainment Group . We have also included this information below.

We will be announcing details of additional TVOT 2016 keynotes, firesides and Master Classes this week and next.

The full TVOT 2016 Schedule of Sessions is available at: http://www.thetvoftomorrowshow.com/ Purchase your TVOT 2016 tickets here: http://tvotsf2016.eventbrite.com

10:05-10:35AM, June 8th
Ventana Room
Keynote Fireside: Beyond OTT--Connecting the Dots in a Fragmented Ecosystem

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Tony Goncalves, AT&T & Rick Howe, the iTV Doctor

A business this complex sometimes forgets the viewer at its core. Consumers win no matter what, and they're voting with time and money to watch content not available within the pay-TV ecosystem. The solution is not live or VOD, short- or long-form content, traditional TV or OTT; it's all the above while delivering on a simplified value proposition.

In conversation with Rick Howe (The iTV Doctor), Tony Goncalves , SVP of Strategy and Business Development at AT&T's Entertainment Group, will discuss what consumers are telling us they want from the industry and how we can get there. That includes reaching Millennial viewers and building authentic relationships meant to last a lifetime.

Plus get a closer look at AT&T's video strategy, upcoming OTT services and integration across the company's various lines of business. From technology to product and along the content value chain, those who help simplify and solve this equation will win for the long-term.

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