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TVOT NYC 2016 Panel Session: What the 2016 Presidential Election Teaches Us about the Future of Advertising

29
Nov

TVOT NYC 2016 Panel Session: What the 2016 Presidential Election Teaches Us about the Future of Advertising

[itvt] is please to announce the TVOT NYC 2016 panel session, "What the 2016 Presidential Election Teaches Us about the Future of Advertising."
 
The session will begin at 10:45AM on the Silas Stage (note: TVOT NYC 2016 takes place Thursday, December 8th at the SVA Theatre, 333 W 23rd St, New York, NY 10011)

Here's a description of the session from the TVOT NYC 2016 Show Brochure:

10:45-11:40AM
Silas Theatre
What the 2016 Presidential Election Teaches Us about the Future of Advertising

This session will bring together a panel of experts from multiple areas of the advanced-TV and video advertising industry to explore the future of advertising through the prism of the 2016 presidential election. 

The discussion will not only draw on lessons from the field that illustrate how effective--or otherwise--data-driven and other forms of advanced advertising proved during the election, but will also attempt to relate the future of advertising to broader societal and cultural trends that the election has brought to light. Expect a lively and spirited discussion! Panelists include:

  • Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates 
  • Ashish Chordia, CEO, Alphonso
  • Seth Haberman, CEO, Visible World (Moderator)
  • Tracey Scheppach, CEO, Matter More Media
  • Ashley Swartz, CEO, Furious Corp.
  • Zane Vella, CEO, Watchwith

The Schedule of Sessions for TVOT NYC 2016  is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc...

Purchase your TVOT NYC 2016 tickets at: http://tvotnyc2016.eventbrite.com