[itvt] is pleased to announce that Splat Interactive will be hosting a workshop at TVOT NYC Intensive (December 5th, 730 Third Avenue, New York: view the schedule of sessions here; purchase tickets here). Entitled "Connected TV: Not as Smart as You Think It Is," the workshop is designed to identify the ways in which connected TV needs to change in order to be widely embraced by consumers. A detailed description of the workshop, which will run from 9:25-10:35AM in the Workshop Room, is below:
Connected TV: Not as Smart as You Think It Is
The industry calls it smart TV. Thing is, it's not really that smart yet. It could go off to Harvard someday, but right now we're still trying to get it to color inside the lines.
Stephen Fishburn, CTO of Splat Interactive, will discuss the big changes in TV that consumers have embraced, and why connected TV isn't quite there yet from developer, technical, user-experience, and commercial perspectives. He'll conclude the workshop with an overview of what needs to change for connected TV to get smart and be widely embraced in the living room. Presenter:
? Stephen Fishburn, CTO, Splat Interactive