--Panelists Include Professor Bobby Calder of Northwestern University's Kellogg School of Management; Craig E. Moffett, Senior Analyst at Sanford C. Bernstein & Co.; Professor David A. Schweidel of the University of Wisconsin-Madison School of Business; and Matt Seiler, CEO of Mediabrands
--Session to Be Led by Seth Haberman, CEO of Visible World
[itvt] is pleased to announce the line-up of panelists for the session, "Starting with a Clean Slate: Industry Experts Envision TV's Ideal Evolution," at TVOT NYC Intensive 2011 (December 5th, 730 Third Avenue, New York: view the schedule of sessions here; purchase tickets here). The panelists include:
- Professor Bobby Calder, Charles H. Kellstadt Professor of Marketing/Director of the Center for Cultural Marketing, Kellogg School of Management, Northwestern University (bio)
- Craig E. Moffett, SVP and Senior Analyst for US Telecommunications and US Cable and Satellite Broadcasting, Sanford C. Bernstein & Co. (bio)
- Professor David A. Schweidel, Assistant Professor of Marketing, University of Wisconsin-Madison School of Business (bio)
- Matt Seiler, CEO, Mediabrands (bio)
A detailed description of the session--which was envisioned and will be moderated by Seth Haberman (bio), CEO of Visible World--is below.
Starting with a Clean Slate: Industry Experts Envision TV's Ideal Evolution
As technology reshapes the TV landscape, we are in the early stages of an uncertain evolution. Consumers are being introduced to an unprecedented array of video viewing alternatives that can enhance and/or disrupt traditional video consumption. And networks, operators and start-ups look to find business models that offer viable growth, while remaining cautious about changes that could result in uncertain or undesirable outcomes. But what if we could start with a clean slate? What would be the optimal video consumption model for consumers? How would content owners and distributors be compensated? This panel discussion will pose such a scenario to leading academics and industry experts in video content development, distribution, navigation, marketing, monetization, consumer behavior, measurement, and analytics. Key topics that will be addressed include: What kind of video content do consumers want? To what degree is video consumption driven by social influences vs. individual desires? Do consumers really want video content whenever and wherever they desire? Does broader choice and availability across platforms result in more or less viewing? What is the optimal way to deliver video content? How do current platforms stack up? Do TV apps enrich consumer experience? What is their impact on overall viewing? Do consumers prefer to pay for content or have content paid for by advertisers? Do consumers care about privacy? And what are the implications for targeted advertising?