While [itvt]'s TV of Tomorrow Show events feature an exhibit hall and panel sessions, that's where their similarity to other industry conferences and tradeshows ends:
TVOT NYC 2013 will offer three tracks, featuring over 100 industry-expert speakers and panelists:
TVOT NYC 2013 is a limited-attendance event, so we strongly encourage you to register early. To purchase your tickets, click here.
- Tickets are currently available at the special early-bird rate of $775 until September 30th. From October 1st through October 31st, they will be priced at $875; and from November 1st through December 11th, they will be priced at $1,075.
- A special package that includes both a ticket to TVOT NYC Intensive and a ticket to the TV of Tomorrow Show 2014 in San Francisco is also available (representing a savings of up to $600 on the full ticket price of both shows). To purchase this special two-event package, click here.
- To find out about special group rates (three or more), contact Tracy Swedlow at firstname.lastname@example.org or (415) 824-5806.
Tal Chalozin, CTO, Innovid, and Harvey Kent, Chief Media Strategist, Mediaocean
While [itvt] has already confirmed an initial line-up of speakers, panelists and workshop leaders for TVOT NYC 2013, we are still accepting speaker/panelist proposals, and welcome your suggestions for topics you would like to see covered on the event's schedule. Uniquely among tradeshows, the TV of Tomorrow Show features an agenda that is developed through ongoing dialog with the industry. Please contact Tracy Swedlow, at email@example.com or 415-824-5806, to discuss your proposal. Also, please note that [itvt] is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.
Ching-Wei Chen, Danielle Washington (Gracenote), and Annie Roberts, Paxton Song (Ignite Video) - both sponsord TVOT & the tvot^ Hackathon
TVOT NYC 2013 offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--at the event itself, in the [itvt] newsletter and on our Web site, and in our talk radio show. As a sponsor, you also have such options as:
- organizing a workshop/masterclass on your company's solutions or on an industry topic of importance to your company;
- booking a room for private meetings, customer hospitality and demos; or even...
- co-locating your holiday party at the event!
Moreover, we are very open to working with your marketing department to devise creative, custom sponsorship packages that are tailored to your company's specific communications needs.
If you would like to find out more about sponsoring TVOT NYC 2013, email us at firstname.lastname@example.org or call 415-824-5806.
Dror Shimshovitz, Head of Product for Creators and Curators, YouTube
TVOT NYC 2013's exhibitor showcase will be located in an area that is highly trafficked by the event's attendees. However, exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at email@example.com or 415-824-5806.
ISSUES IN FOCUS
The [itvt] editorial team develops the agenda for our TV of Tomorrow Show events through an extensive dialoguing process with the readership of the [itvt] newsletter (which includes many key industry players), in order to ensure that each show covers all the issues that are currently of most pressing importance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we expect to explore at TVOT NYC 2013 include:
- Reports from the field: How recent deployments of tcommerce, interactive TV/video advertising, dynamic and addressable VOD advertising, social TV, second-screen companion applications, connected-TV applications, "TV Everywhere," TV placeshifting, transmedia programming, and other advanced-TV offerings are faring in the real world; and what the success or otherwise of these deployments tells us about the business models for the TV of tomorrow. Which interactive platforms and services are attracting audiences and generating revenues today and how?
- The potential of tcommerce--whether on cable systems, connected TV's, second-screen devices or social-media platforms--to revolutionize the economics of television and advertising.
- The second screen: Pay-TV operators', broadcasters' and advertisers' embrace of the iPad and other companion devices, and the impact of this phenomenon on the user experience, the programming formats and the business models of television.
- Best practices for developing, promoting and monetizing second-screen and other forms of interactive TV content.
- The emergence of Automatic Content Recognition (ACR) technology as an enabler of broadcast-synchronized interactive TV advertising and programming enhancements, both on second-screen devices and connected-TV sets; and the implications this holds for established interactive TV technologies and business models.
- Understanding the ACR and second-screen spaces: What are the specialties and strengths of the various players, and what are their competitive and collaborative relationships with one another and with other industry players?
- The implications of the incorporation of ACR and other "intelligent" technologies i
- nto connected TV's--and the increasing role of intelligence in the TV ecosystem in general: What kinds of opportunities does truly smart television make possible?
- Questions of intellectual property rights, including new issues raised by multiplatform TV distribution, the revitalization of longtail programming content, and the emergence of content-hungry second-screen interactive TV experiences.
- Recent and pending developments in interactive and advanced TV standards, and how these standards need to evolve going forward.
- How interactive technologies are giving rise to new forms of cross-platform storytelling and new narrative genres ("transmedia").
- The ongoing challenges involved in accurately measuring and understanding TV viewership on non-traditional platforms.
- The new forms of data that are being generated by interactive and social TV, and how brands and agencies can take advantage of them to make their campaigns more targeted, more accountable and thus more effective.
- The status of cable's transition to IP.
- The implications for the cable industry of operators' embrace of such phenomena as connected TV ("the cable app"), live streaming, and TV placeshifting.
- The emergence of connected-TV advertising and commerce.
- The emergence of social-TV advertising and commerce.
- The emergence of "virtual MSO's" and other content providers that are seeking to take advantage of delivery via connected TV; and the implications of this phenomenon for traditional TV content providers and operators.
- The emergence of personalized video experiences that draw on the viewer's social graph.
- How questions of content discovery and navigation have become central to television's future.
- What the TV industry can learn from interactive online video advertising.
- The emergence of the app--whether on connected-TV or second-screen platforms--as the gateway to the television experience: is our conception of the app still beholden to the PC/desktop model, and, if so, what would be a truly television-centered conception of the app?
- The extent to which the "cord-cutting" phenomenon presents an existential threat to the pay-TV industry; and the extent to which new developments in pay-TV, such as dynamic VOD ad insertion and "TV Everywhere" will help operators defend against any threat posed by cord-cutting.
- "Cord-shaving": The new ways in which consumers are configuring their TV experience, and how the pay-TV industry, broadcasters and other stakeholders can take advantage of consumers' evolving relationship with multichannel television.
- The future of TV design: How to ensure that usability and high-quality design become a core element of the interactive TV user experience, and not just an afterthought; strategies for designing consistent, cross-screen and cross-platform interactive video experiences; making the business case for good design; the complex and evolving relationship between design and content discovery/navigation; and the impact of "extra-screen" technologies such as 3D and augmented reality on TV user interface design.
- The emergence of natural user interfaces: How gestural- and voice-control, touchscreen interfaces and other NUI's are reinventing the user experience of television.
- The emerging importance of facial recognition technologies and their impact on TV interfaces, personalization and measurement.
- The reinvention of television as a personalized, portable--and in some cases gamified and immersive--experience.
- Understanding international ITV markets: Advanced TV opportunities in Europe, Asia and beyond.
- The emergence of video-powered social TV, that employs such services as Vine, Skype and Google+ Hangouts, and its potential impact on the evolution of programming formats.
- The emergence of new ultra-short-form video platforms, such as Vine and Instagram Video; how they are starting to be embraced by broadcasters and advertisers; and their implications for the television space in general.
- The emergence of brands as providers of second-screen interactive/social-TV experiences in their own right.
- The incorporation of social media into live programming, and the impact of this phenomenon on the content and monetization of television.
- New developments in Transmedia--how will this new content genre find a mass audience, and how will it be monetized?
- The centrality of sports as a driver of television innovation--and as a firewall against cord-cutting.
- Connected-TV app stores, over-the-top delivery of live and on-demand programming, hybrid pay-TV/OTT offerings, the "open cable API," "cable-as-an-app," retransmission disputes, and more: The rapidly evolving inter-relationships between the pay-TV, consumer electronics and programming/content industries.
- The current state of investment in the interactive/advanced TV space. How are new investment trends, such as the emergence of AngelList, equity crowdfunding, and accelerators, impacting the industry?
- The impact of new interactive broadband video technologies (hotspotting, overlays,
- image tracking, etc.) on the interactive TV space.
- The ways in which Facebook and Twitter have become key players in the TV space; the relationship between these services and smaller, dedicated social-TV platforms; and what broadcasters, advertisers and pay-TV operators need to understand about the social-TV phenomenon and its potential to change the nature of programming and the economics of television.
- The continued importance of gaming to the interactive TV industry, and the convergence of gaming and social TV.
- The Reference Design Kit (RDK) and its implications for the global cable industry.
- The latest tools for creating, delivering and testing interactive and multiplatform television.
- How interactive and social TV will impact local broadcasters and advertisers.
- The real world as platform: The emergence of 360-degree immersive interactive TV experiences that subvert traditional notions of the screen.
- The impact of video streaming on the Internet infrastructure; the significance of such issues as Net Neutrality and bandwidth caps for the broadband video industry; and emerging standards (e.g. HEVC/H.265) and technologies for enabling high-quality streaming in low-bandwidth environments.
- The practicalities of interactive content development, deployment, and tracking.
- The diversification of the cable business: How will the emergence of new cable offerings such as managed home services (e.g., broadband-based monitoring and security and automation) impact the cable industry going forward?
- The increasingly importance of fan communities in the development, promotion and monetization of programming.
- The evolving relationship between YouTube and its Creators.
- Google Glass, augmented reality, near field communication and more: Identifying the emerging technologies that could impact the television/video space going forward.
- The emergence of the eBook as a medium for second-screen interactivity.
- The relationship between smart TV and the second screen.
- New technologies for collaborative editing of mobile video and their potential impact on the programming and advertising spaces.
- The significance of the VOD "Binge-Viewing" phenomenon.
- Cable without TV? Assessing the implications of Cablevision CEO, James Dolan's, recent prediction that "there could come a day" when cable eschews television in favor of broadband.
- Mega-mergers, new automated/programmatic media-buying platforms and more: recent developments in the advertising industry and their impact on the television space.
- Television's role in the "Internet of Things."
Bernie Su, CEO and Co-Founder, Pemberley Digital ("The Lizzie Bennet Diaries")