Ensequence to Host TVOT NYC Intensive Workshop/Master-Class Session, "Devising a Truly Multiplatform Strategy"

--Session Features Senior Executives from Digitas, HBO and WE tv

[itvt] is pleased to announce that Ensequence will be hosting aworkshop/master class at TVOT NYC Intensive (December 5th, 730 Third Avenue, New York: view the schedule of sessions here). Entitled "Devising a Truly Multiplatform Strategy," the workshop brings together senior executives from Digitas, HBO, WE tv, and Ensequence itself. A detailed description of the workshop, which will run from 11:05AM-12:00PM in the Workshop Room, is below:

Devising a Truly Multiplatform Strategy

Programmers, advertisers and service providers are well positioned to take advantage of both single-screen and companion-device viewer engagement strategies. This master-class intensive workshop explores how programmers, advertisers and service providers are leveraging one- and two-screen approaches to drive increased viewer engagement and revenue for their businesses.

One of the biggest threats to the industry in terms of viewer engagement isn't time shifting--it's the attention that tablets and smartphones are commanding from viewers. Nielsen data show that 60% of viewers have these devices with them while they watch TV. Why not leverage this consumer behavior to drive deeper engagement with television content?

Attendees will leave this intensive workshop with an understanding of how to create more engaging and powerful experiences across all screens. Hear from the industry's top guns to learn new ways they are engaging their viewers and the results they are seeing.

Programmers and advertisers are now also offering content on connected devices that syncs to content on TV using audio detection technology, offering a truly connected and engaging two-screen experience to viewers. Ensequence will demonstrate the future of television and how content can be managed across every screen. The approach drives deeper viewer engagement, makes t-commerce seamless and makes television more social than ever before. Panelists include:

  • Jennifer Robertson, SVP of Digital Media and Business Development, WE tv Networks
  • Doug Rosen, Director of Product Management, HBO
  • Ashley Swartz, SVP of Marketing/Leader of the ITV Practice, Digitas
  • Michael Kelley, SVP of Programming and Advertising, Ensequence (Moderator)
  • Aslam Khader, Chief Technology and Product Officer, Ensequence

 

About Ensequence:

Ensequence enables programmers, service providers and advertisers to increase programming ratings, advertising effectiveness and merchandise sales by making their content interactive across every screen. Ensequence's customers include the largest and most innovative companies in the media industry: NBC Universal, MTV Networks, ESPN, Showtime Networks, The Walt Disney Company, Turner Broadcasting, HBO, QVC, WE tv, MSG, Fuse, Comcast, Time Warner Cable, Canoe Ventures, DISH Network, DirecTV and Verizon. In addition, Ensequence has powered hundreds of interactive advertising campaigns for the world's largest brands.