TVOT NYC 2014 takes place at the SVA Theatre in Manhattan tomorrow, Tuesday December 9th. Don't forget to set your alarm clocks: the doors open at 7:30AM, and the show kicks off at 8:15AM!
Register for TVOT NYC 2014: http://tvotnyc2014.eventbrite.com (Note: until midnight tonight, tickets are priced at $1,075; at the door, they will be priced at $1,275)
TVOT NYC 2014 Schedule of Sessions: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2014
We are pleased to announce the following sessions:
Today there are opportunities for the discovery and consumption of television programming and other video content on a huge range of digital platforms, both through standalone over-the-top services, and through media companies' adoption of the TV Everywhere distribution model. But how to measure the viewing of this content, when it is taking place in so many diverse ways? Few questions could be more pressing for the industry--after all, ratings have always been crucial to the economic viability of television.
One potentially significant attempt to address this question is the recently announced partnership between Adobe and Nielsen, that sees the companies offering a joint measurement solution dubbed Nielsen Digital Content Ratings, Powered by Adobe. This fireside session will feature executives from those companies sharing the inside track on the thinking behind their partnership and explaining why they believe it will advance the ratings of all content, and provide media companies and advertisers with better intelligence for smarter ad buying and selling decisions across screens. Panelists include:
- Lynda Clarizio, President of US Media, Nielsen
- Jeremy Helfand, Vice President, Adobe Primetime
Keynote Interview with Michael Willner, President and CEO of GreatLand Connections and Penthera
Michael Willner, the newly appointed President and CEO of GreatLand Connections (the anticipated spin-off from the Comcast/Time Warner Cable merger and the Comcast-Charter transactions), and President and CEO of Penthera, a software licensing company focused on cloud-to-mobile technology, will discuss the rapid movement to OTT deployment of television content with Rick Howe, The iTV Doctor. Willner will focus on the opportunities (and misconceptions) for bundled vs. a la carte pay -TV, technological challenges to make it all work, and the evolving advertising-support models.
Programmatic TV Fireside
Houdini said, "No performer should attempt to bite off a red-hot iron unless he has a good set of teeth." His words are relevant because the television industry is trying to perform some magic of its own with the automation of traditional TV advertising. But the question is: Is it all just smoke and mirrors, or do content owners and distributors really have the ability to make magic happen, and--most importantly--the appetite for the resulting accountability and measurement? Panelists include:
- B. Bonin Bough, Head of Global Media, Mondelez
- Walt Horstman, President, AudienceXpress
- David Miller, VP of Product Management, INVISION
- Ashley J. Swartz, CEO, Furious Corp (Moderator)