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Announcing the Schedule of Sessions for TVOT NYC 2014

[itvt] is pleased to announce the schedule of sessions for TVOT NYC 2014, our fifth annual East Coast TV of Tomorrow Show event (Tuesday, December 9th, at the SVA Theatre, 333 W 23rd St, New York, NY).

TVOT NYC 2014 will pack all the excitement of our flagship TV of Tomorrow Show into a highly focused, dialog-driven, one-day event. It also represents your last best chance to network and do business with your industry peers before the holiday break!

Tickets to the event (priced at $1,075) are still available for purchase here. We advise purchasing your tickets as soon as possible (tickets will be priced at $1,275 at the door).
 

 

 

 

Please note that:

  • The official Twitter hashtag of the show is #TVOTNYC, and the official Twitter account is @TVOTshow.
  • We will be announcing more details about a number of TVOT NYC 2014 keynotes, panels and presentations in upcoming issues of the [itvt] newsletter.




SCHEDULE OF SESSIONS FOR TVOT NYC 2014

7:30-8:15AM
Silas Theatre and the Lobby
Registration, Breakfast, Schmoozing and Networking


8:15-8:20AM
Silas Theatre
Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt]


8:20-8:40AM
Silas Theatre
Opening Keynote

Today there are opportunities for the discovery and consumption of television programming and other video content on a huge range of digital platforms, both through standalone over-the-top services, and through media companies' adoption of the "TV Everywhere" distribution model. Content is King and it is now accessible across an array of devices--providing a vast media playground for the consumer, who is now in control of what they watch and when they watch it. But how to measure the consumption of this content, when it is taking place in so many diverse ways? Few questions could be more pressing for the industry--after all, ratings have always been crucial to the economic viability of television.

One potentially significant attempt to address this question is the recently announced partnership between Adobe and Nielsen, that sees the companies offering a joint measurement solution dubbed Nielsen Digital Content Ratings, Powered by Adobe. This fireside session will feature executives from those companies sharing the inside track on the thinking behind their partnership and explaining why they believe it will advance the ratings of all content, and provide media companies and advertisers with better intelligence for smarter ad buying and selling decisions across screens. Panelists include:

  • Lynda Clarizio, President of US Media, Nielsen
  • Jeremy Helfand, Vice President, Adobe Primetime




8:40-9:35AM
Silas Theatre
TV Everywhere 5 Years On: What's Working and What Needs Work?

This session will examine how far TV Everywhere has come in the five years since it was first introduced, identify the barriers that still stand in the way of its continued growth, and explore and assess new solutions for removing those barriers. Panelists will also discuss how we should envision TV Everywhere's true potential and debate how effective the industry is proving at educating the market and evangelizing that potential.

Questions to be addressed include: What progress has been made in improving the TV Everywhere user experience--for example, by making authentication a more seamless, or even invisible, process? How can we improve measurement of TV Everywhere usage, and how can we make more effective use of the data generated by that usage? Which genres of content (sports, news, scripted, etc.) are proving most popular on TV Everywhere, where (in-home? out-of-home?), and on which devices? How much progress has been made on securing rights for TV Everywhere--is it becoming easier to persuade content-owners to support the medium? How will the emergence of 4K streaming impact the TV Everywhere space? What are the most promising innovations in TV Everywhere apps, advertising and other areas? How are consumers learning about TV Everywhere--which marketing techniques have proven most effective at driving usage of TV Everywhere to date, and how can the various TVE stakeholders work together to build awareness of the medium? Panelists include:

  • Angie Britt, VP of Advanced Products, CTAM (Moderator)
  • Brian Dutt, Director of Advisory Services, FreeWheel
  • Noah Levine, Principal Product Evangelist, Adobe
  • Matt Murphy, SVP of Digital Video Distribution, Disney and ESPN Media Networks
  • Evan Silverman, SVP of Digital Media, A+E Networks
  • Perry Weinstein, Sales and Business Development Director, North America, Accedo



8:40-9:35AM
Beatrice Theatre
Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience

This session will examine the many ways in which our ability to understand and generate data about the television audience is evolving. Among other things, panelists will explore how measurement companies are adapting their techniques in light of TV Everywhere, unbundling, and other phenomena that make television an increasingly IP-delivered, cross-platform, time- and place-shifted medium; how the measurement space is responding to the fact that non-traditional programming (such as YouTube channels, smart-TV programming services, etc.) is becoming increasingly popular among Millennials and other younger viewers; and how new techniques are emerging for deepening our understanding of the TV audience, its habits and its motivations, including techniques for relating viewing directly to purchasing behavior, and techniques that encourage viewers to help generate detailed data about themselves.

The panel will bring together both established measurement and data/analytics companies that are successfully adapting to the changing measurement/data space, and upstarts that are promoting new ways of measuring and generating data on audiences. Panelists include:

  • Jane Clarke, Managing Director, CIMM (Moderator)
  • Srishti Gupta, President, Media Excellence Center, IRI
  • Cathy Hetzel, Corporate President, Rentrak
  • Lung Huang, VP of Digital Advertising, Dunnhumby
  • Bob Ivins, SVP of Business Development, Rovi
  • Henry Lawson, CEO, Autograph.me
  • Steve White, CEO, Clarivoy



9:35-10:00AM
Silas Theatre
Where Have the Viewers Gone?
A Keynote Presentation by Alan Wurtzel, President of Research and Media Development at NBCUniversal


In this keynote presentation, Alan Wurtzel, President of Research and Media Development at NBCUniversal, will explain how television-viewing behavior is undergoing major--and often misunderstood--changes, and explore how TV measurement needs to be rethought in order to take these changes into account. Questions to be addressed include: What is the exact nature of these changes in viewing behavior--can they be summarized simply as viewers wanting all their programming on-demand ("I want to watch what I want to watch when I want to watch it") or are they in fact altogether more complex? Which demographic groups are driving these changes (hint: it's not just younger viewers)? How rapidly are these changes taking place? How significant a role are Netflix and other subscription VOD services playing in the evolution of viewing behavior? Is TV viewership in decline, as traditional measurement techniques suggest, or is it just migrating to new platforms? And, if the latter is the case, to which platforms is it migrating and how best to measure viewership on those platforms?


10:00-10:25AM
Silas Theatre
Keynote Presentation by Sanjay Macwan, CTO of NBCUniversal Media Labs

Sanjay Macwan, CTO of NBCUniversal Media Labs, will discuss the future of storytelling and what consumers can expect with the emergence of today's technology. Through this conversation, Macwan will highlight some pivotal themes, including Content Finds Consumer, New Forms of Storytelling Driven by Technology, Advertising Personalization and Immersive Content Experience.

9:35-10:25AM
Beatrice Theatre
From Wholesaler to Retailer: Making Unbundling Work for Content Owners

In addition to providing a reliable income to content owners, MSO's (and virtual MSO's) take on a role of selling and servicing individual customers--in effect a retail business model. One of the implications of the Great Unbundling and of content owners going "direct-to-consumer" is that those content owners are entering the retail marketplace and will need to be able to handle all of the technical and operational issues that come from that decision. Moving video content from a server to any screen is only part of the challenge--a complete digital media supply chain for an unbundled world needs to encompass sophisticated cataloging, commerce and customer service operations, as well as the basics of having a solid media distribution infrastructure and user experience.

This session will focus on what it takes to add a working content retailing capability to a formerly "wholesale-only" content business, zeroing in on the biggest gaps in supposedly "end-to-end" media platforms and looking at the key requirements of standing up a working media store. Panelists include:

  • Jeff Allen, VP of Corporate and Business Development, Clearleap
  • Martin Focazio, Managing Director, Strategic Services, EPAM Systems (Moderator)
  • Scott O'Neill, SVP of North America, MPP Global Solutions
  • Debby Ruth, VP of National Television and Video, Frank N. Magid Associates
  • Wes Williams, Director of Product Management, Scripps Networks Interactive



10:25-10:35AM
Schmoozing and Networking Break, Sponsored by Breakaway Communications


10:35-11:25AM
Silas Theatre
What Does the Child of Internet and TV Advertising Look Like?

The convergence of TV and Internet advertising is coming. But when they combine, what will their offspring look like? Which parent's genes will it inherit? What are the defining characteristics that need to be preserved for the sake of big TV advertisers, and what can be shed to appeal to a more digital-savvy audience?

This session will feature an in-depth discussion with some of the most influential figures shaping both the industry's conception and its implementation of the rapidly unfolding convergence of Internet and TV advertising. Panelists include:

  • Seth Haberman, CEO, Visible World (Moderator)
  • Patrick Harris, Director of Global Agency Development, Facebook
  • Terence Kawaja, CEO, LUMA Partners
  • Tara Walpert-Levy, Managing Director, Global Ad Market Development, Google and YouTube



10:35-11:25AM
Beatrice Theatre
Putting it All Together: The 360-Degree UX

In a highly competitive television marketplace, the winners will be those who can achieve high marks in every dimension of the user experience. As businesses battle for supremacy, or seek to disrupt the status quo, each must play to its strengths, using artful defense and offense. Whether you're an incumbent, an upstart, or a supplier, a 360-degree view of the UX will be essential to succeed.

This session will examine multiple angles of the 360-degree UX, including Business (business model, licensing, investment, product/service pricing), Technology (quality, affordability, speed), Content (the stuff that consumers want), Product Features (discovery, management, play, social), User Interface (graphics, motion, sound, interaction model), Support (cross-platform availability, self-help), and more. Panelists include:

  • Sean Besser, Head of Platform, Peel
  • Gerard Kunkel, Founder, Nautics.tv (Moderator)
  • Rebecca Rusk Lim, VP of Interactive Experience, Turner Broadcasting
  • Adam Lowy, GM of Interactive and Advanced TV, Dish Network
  • Adam Relis, Head of YouTube Space New York
  • Scott Rosenberg, VP of Business Development, Roku



11:25-11:40AM
Silas Theatre
Keynote Interview with Michael Willner, President and CEO of GreatLand Connections and CEO of Penthera

We will be announcing more details about this keynote session, featuring cable-industry advanced-TV pioneer, Michael Willner, in conversation with [itvt] columnist, Rick Howe, The iTV Doctor, in a future issue of the [itvt] newsletter.


11:40AM-12:30PM
Silas Theatre
OTT and The Virtual MSO: Disintegration and Reintegration

In the last few months, we have seen announcements from a range of subscription television providers, as well as television networks themselves, outlining their intentions to go "Over The Top" with subscription video services marketed direct-to-consumer.

This session will focus on the consumer-facing strategy for OTT and The Virtual MSO: What's the right product mix? Do you focus on value pricing, premium pricing or competitive pricing? How do consumers find what they want to watch, and how do they pay for it?

When the consumer asks, "How many different subscriptions do I have to get?," will we respond by pulling the pieces back together with a unified discovery and subscription model? And is that really all that different from the "a la carte" model that consumers have been asking for since the earliest days of subscription television? Panelists include:

  • Rick Howe, The iTV Doctor (Moderator)
  • Adam Lowy, GM of Interactive and Advanced TV, DISH Network
  • William Mobley, CEO, FreeCast
  • Hilary Perchard, VP of Business Development, Sky
  • Jack Perry, CEO, Syncbak
  • Michal Tsur, President, Kaltura
  • Thomas Williams, User Experience Director, Ostmodern



11:25AM-11:55AM
Beatrice Theatre
Content over Distribution: Fluid Audiences and How to Reach Them

TV today is just video, and audiences don't care about the first screen or the second screen; they care about the Best Screen Available (BSA). What does this mean for broadcasters and how they package and value their products to serve brands? And how do brands retool their advertising roster and business to ensure that they are continually chasing maximum reach and ROI on their spend?

B.Bonin Bough, Head of Global Media at Mondelez (33rd-largest media buyer in the world), sits down for a fireside chat with Ashley J. Swartz, CEO of Furious Corp, to discuss why, despite the fact that the business of TV and TV advertising is harder than ever, it is still a winner.


11:55AM-12:30PM
Beatrice Theatre
Programmatic TV Fireside

We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter. Panelists include:

  • B.Bonin Bough, Head of Global Media, Mondelez
  • Walt Horstman, President, AudienceXpress
  • David Miller, VP of Product Management, INVISION
  • Ashley J. Swartz, CEO, Furious Corp



12:30-1:25PM
Silas Theatre
Working Lunch, Sponsored by Simulmedia:
Are We Ready to Shift the TV Advertising Business from Media Outputs to Business Outcomes?


(Note: A gourmet "TV Lunch" will be served during this session.)
All across the media business, marketers are trying to synchronize the measure, value and direct impact of media across an ever-expanding plethora of platforms and devices. It's a daunting task. The TV industry is the laggard vs. digital in this respect, because the business was built off of proxies and broad audience characteristics, while digital offers a one-to-one, measurable promise.

It's time to shift results to focus on business outcomes. Media delivery metrics are by definition unique to each and every media channel. Outcomes aren't. Leads generated are leads generated. Sales are sales. Outcomes are the only metrics that truly matter to the marketer (and their bosses and owners). CEO's and shareholders aren't kept up at night by low impression counts or bad viewability. But bad sales are bad for sleep--and bonuses.

This session will bring together the perspectives of media owners, agencies and the marketers that pay them, in order to discuss how consumer behavior, technology, and data science are closer than ever to connecting individual TV spots with specific transactions, and the impact that will have on the TV--and the marketing ecosystem. Panelists include:

  • Dave Morgan, CEO, Simulmedia (Moderator)
  • Beth Rockwood, SVP of Market Resources and Advertising Sales Research, Discovery Communications
  • Additional Panelists to Be Announced



1:25-2:15PM
Silas Theatre
Connected-TV Advertising: Ready for Primetime?

According to a new study from Sony's Crackle and Frank N. Magid Associates, streaming on connected-TV devices (including set-top boxes, game consoles and smart TV's) has seen a dramatic increase over the past year, especially among Millennials; and viewers are now streaming video on connected TV "at a record pace during primetime." An earlier study from eMarketer found that 35.5% of the US population will regularly use a connected-TV device this year. In light of such data points, this session will explore whether connected TV is ready to emerge as a major advertising medium in its own right. Panelists will assess the latest developments in connected-TV advertising, and cast light on some major developments coming down the pike; identify which players are best positioned to benefit from these developments; and explore some of the new formats--including interactive and commerce-enabled offerings, and offerings which bring together first and second screens--which the emergence of connected-TV advertising is making possible.

In addition, the session will address such questions as: What do connected-TV platform providers need to be doing in order to make their platforms more advertising-friendly? What kinds of advertising deals are they working out with content providers? What impact will the emergence of ad-supported, unbundled premium programming services have on the connected-TV advertising space? How will connected-TV advertising be used to supplement traditional TV advertising? Why is there so much interest in connected-TV advertising on the part of local broadcasters? And how can automatic content recognition (ACR) and other technologies that are being deployed in connected-TV devices be used to enable new forms of advertising? Panelists include:

  • Chad Beasley, VP of Sales, Delivery Agent
  • Mike Fisher, Director of Strategy and Innovation, BrightLine
  • David Kline, COO, Ensequence
  • Tom Morgan, CEO, Net2TV (Moderator)
  • Scott Rosenberg, VP of Business Development, Roku
  • Anne Schelle, Managing Director, Pearl



1:25-2:15PM
Beatrice Theatre
The Refashioning of Pay-TV's Technology and Content Infrastructure

By most accounts, the past few months have been a rocky time for pay-TV: according to a recent report from Leichtman Research Group, for example, the 13 largest operators in the US (representing 95% of the market) lost 150,000 video subscribers in the third quarter, compared to 25,000 in the same period last year; and nary a day goes by without a story appearing in the business press about the "decline" or even the "demise" of pay-TV.

This session brings together representatives of some of the companies that are looking to help pay-TV arrest its video-subscriber losses and revitalize its technology and content infrastructure with innovative solutions that will enable it to adapt to a rapidly evolving video world. Panelists will articulate their visions of the future of pay-TV, and debate and discuss the respective roles that will be played in that future by such new technologies and phenomena as the cable Reference Design Kit (RDK), HTML5, the incorporation of broadband services and applications onto the pay-TV set-top box, the migration to IP, multiscreen delivery, the emergence of cloud-based content services, and more. Panelists include:

  • Steve Donohue, Editor-in-Chief, The Donohue Report (Moderator)
  • Mike Earle, CEO, aioTV
  • Fred Handsman, SVP Strategic Planning and Business Development, Vubiquity
  • Michael Hawkey, SVP and GM, Sling Media
  • Tara Maitra, EVP/GM of Content and Media Sales, TiVo
  • Bernee Strom, Founder and Executive Chairman, WebTuner
  • Robin Wilson, VP of Business Development, Nagra



2:15-3:10PM
Silas Theatre
The Dragons of Design: Live Judging of the Finalists of the 2nd Annual [itvt] Interface Showcase

The "Dragons of Design"--[itvt]'s braintrust of prominent TV and video designers--will discuss and judge the finalists of the second annual Interface Showcase, our contest honoring the best TV and video UI/UX designs of the year.

In addition to the selection of the Grand Prize winner, this interactive session will invite the audience to choose the winner of the contest's "People's Choice" award.

And, since the "Dragons" include some of the most influential and innovative designers working in the television and video industries today, we will also be giving them the opportunity to showcase their own latest projects and to share their thoughts on what makes for excellence in design in this rapidly evolving space. Panelists include:

  • Fabian Birgfeld, Director, W12 Studios
  • Joel Grenier, UX Director, You.i TV
  • Olivier Lacour, Senior Director of Design, Cisco
  • David Lipkin, Founder and Principal, Method
  • Wes Williams, Director of Product Management, Scripps Networks Interactive (Moderator)



2:15-3:10PM
Beatrice Theatre
A Wise Investment? Assessing Big Media's Buy-Up of Online-Video Content and Talent

This session will explore how, over the past year or so, established media companies have been investing in and partnering with YouTube multi-channel networks (MCN's) and other specialized online-video companies, in order to build audience reach (especially among Millennials and other younger consumers), capture the increasing interest of brands in online video advertising, source emerging talent and new programming formats, and more.

Questions to be addressed include: How successful have these investments and partnerships proven to date for each side? Are they, for example, allowing established media companies to revitalize their advertising offering, discover new performers and hit shows, and increase their demographic appeal, while enabling MCN's to pursue expanded distribution and monetization strategies that are no longer completely reliant on YouTube? How might partnerships with or ownership by major media companies change the nature of online video programming going forward, and how might online video programming influence traditional TV and film? Is there a formula for creating a successful TV show around a popular YouTube star? And what will become of independent MCN's amidst all the consolidation in the online-video space? Panelists include:

  • Brian Bedol, CEO, Bedrocket
  • Juan Delgado, CEO, Sporting News Media
  • Jocelyn Johnson, Founder, VideoInk (Moderator)
  • Scott Levine, Managing Director, Time Warner Investments
  • Brandon Martinez, CEO, INDmusic
  • Jacob Shwirtz, Chief Social Media Officer, Endemol Beyond
  • Allison Stern, Co-Founder, Tubular Labs



3:10-3:40PM
Silas Theatre
OTT Practical Wisdom I: You've Got your Video Sites and Apps Built--Now What?

The major programmers, broadcasters, and content companies have built their online video sites and apps
already. The question on the table is: "Now what?" What more can or should be done to accelerate usage, monetization, loyalty, and customer engagement?

Drawing on experience garnered from real-world deployments, discussion in this practical-wisdom session will encompass such topics as new developments in advanced advertising, the online delivery of live events, efforts to bring full linear-TV programming online, opportunities for online commerce (download-to-own shows/series/past episodes), and more. Panelists include:

  • Alix Baudin, SVP & GM of Digital Product & Operations, Scripps Networks Interactive
  • Marty Roberts, Co-CEO, thePlatform
  • Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)
  • Richard Wolffe, VP and Executive Editor, MSNBC.com
  • Zane Vella, CEO, Watchwith



3:10-3:40PM
Beatrice Theatre
Exploring the Future of Multiplatform Storytelling: An Interactive Discussion

This session--which, consistent with its subject matter, will strongly encourage audience participation--will explore the latest developments in interactive, multiplatform (transmedia) storytelling, highlight innovative new projects in the space, and outline some of the lessons that can be learned from them.

Panelists will address such questions as: What kinds of audiences are interacting with transmedia narratives and how do these audiences differ from the television and online video audience at large? How can we use interactive, multiplatform storytelling to deepen audiences' engagement with subject matter--including both fiction and non-fiction content? What new forms of monetization will transmedia narratives give rise to? To what extent can we expect their interactivity to be used to build detailed data profiles of their audiences? And what will it take for transmedia to become a mass medium? Panelists include:

  • Bob Bejan, VP of Sales and Marketing, Microsoft Advertising
  • Evette Vargas, CEO, Digital-Reign
  • Adnaan Wasey, Executive Producer, POV Digital
  • Maya Zuckerman, Founder, Transmedia SF (Moderator)



3:40-3:50PM
Schmoozing and Networking Break, Sponsored by Breakaway Communications


3:50-4:15PM
Silas Theatre
The Path to Addressable Television: How Video Insights Can Help TV Grow

While addressability is very much attainable in the online world, the question remains: can the ad tech world bring addressability to TV? In this session, Scott Ferber, Chairman and CEO of Videology--who, as founder of Advertising.com, has been called the "father of programmatic buying"--will discuss what comes next in the journey towards a more granular audience addressability on the TV. He will give insights into what it will take before linear television becomes truly programmatic, and the steps needed before this industry is able to fully experience an addressable television market. He will also discuss the ability to tie digital insights back to TV audiences, highlighting real-world case studies, and the future of truly addressable television through set-top boxes and technological innovation.



4:15-4:35PM
Silas Theatre

Personalized Data Is the New Big Data

Among the many challenges facing video service providers today is how to measure, and then drive, customer engagement and satisfaction. As video service providers unlock the massive amount of data they have at their disposal, it can provide them with insight into what leads to a satisfying experience and builds trust with the subscriber. Harnessing this metric can lead to increased engagement, and drive incremental revenue and improve ARPU. This special presentation by Chris Ambrozic, Senior Director of Products at Digitalsmiths, will focus on the types of data to measure, what data are important, and how to utilize these metrics to make impactful decisions.


3:50-4:35PM
Beatrice Theatre
The Regulatory "Elephant in the Room"

This session will explore and clarify a range of potential rule changes that could have a major impact on both the short- and long-term future of television and video. Panelists will identify the most significant regulatory changes facing the industry--including some which many in the industry are probably barely aware of--and attempt to assess how they might alter the TV/video playing field, which players stand to benefit most from them, and which players stand to lose.

Topics to be discussed include Net Neutrality, MVPD carriage, OVD definitions, the evolving definition of "free" over-the-air broadcasting, unbundling/a la carte, and more. Panelists include:

  • Rich Greenfield, Managing Director/Media and Technology Analyst, BTIG
  • Tim Hanlon, CEO, The Vertere Group (Moderator)
  • Sally Hubbard, VP/Senior Antitrust Correspondent, The Capitol Forum
  • Hal J. Singer, Principal, Economists Incorporated



4:35-5:30PM
Silas Theatre
OTT Practical Wisdom II: All about Live and On-Demand Productions Online

As bandwidth has increased, so has the ability to provide live and on-demand streaming coverage of sports and entertainment. The urgency for rights holders to get their content on any screen is more apparent than ever before. According to eMarketer, digital-video ad spending in the US this year will rise by $1.8 billion to reach $6 billion--which is up 43% from the prior year. In addition, new OTT experiments by TV content creators, designed to garner global revenue streams with an annuity-stream business model and a direct relationship with the consumer, are also growing.

This practical-wisdom session will feature real implementation stories that illustrate how to capture live and on-demand content, deliver it to viewers on any screen (including, of course, in 4K UHD), and generate new sources of revenue. Panelists include:

  • Matt Durgin, Director of North American Smart TV Partnerships, LG
  • Kanaan Jemili, CEO, DivX
  • Scott Levine, SVP of Products, Univision
  • Chris Wagner, Co-Founder and EVP, NeuLion (Moderator)
  • Adam Ware, SVP/Head of Digital Media, Tennis Channel



4:35-5:30PM
Beatrice Theatre
Embracing the Active Audience-Community

This session--which brings together some of the most prominent figures in social TV and video in the US and beyond--will explore how audiences are being assigned an increasingly proactive and participatory role in television and online-video programming, allowing those audiences to influence the course of programs, assist in their promotion and monetization, and in some cases even serve as programming co-creators and creators.

The session will also explore the nature of the increasingly active communities of viewers that are evolving not only around participatory social-TV and video programs and platforms, but around television and video programming in general; and will examine how to cultivate and monetize audiences that are no longer passive consumers of content. Questions to be addressed include: How do television creatives need to rethink their own role, in order to build, shape and manage content for active audiences? How can they ensure that participatory programming is entertaining for those viewers who don't participate? As more and more programming becomes available through social networks and other online destinations, how can we expect it to evolve? And how should we re-conceive promotional/marketing and advertising/monetization strategies for an activist audience? Panelists include:

  • Dan Albritton, CTO, Megaphone TV
  • Anthony Danzi, SVP Sales, Twitch
  • Jason Forbes, CEO, Beamly
  • Mari Ghuneim, VP of Digital Strategy and Development, truTV
  • Alexander Mazzara, CEO, Joiz
  • Jesse Redniss, Co-Founder, BRaVe Ventures (Moderator)
  • Eli Uzan, CEO, Screenz



5:30-6:20PM
Silas Theatre
Re-Engaging the Viewer: Interactivity, Related Content and Beyond

A recent study from TNS Global found that nearly half of people who watch television in the evening are "screen-stacking"--using second screens to engage in such unrelated activities as accessing social media and checking email while they watch (no doubt with the proverbial "half an eye"). Our increasingly distracted viewing habits are presumably particularly disruptive for TV and video advertising, which are generally only viewed begrudgingly in the first place--though they also raise the question of whether programming content is enjoying as much viewer engagement as it formerly did, and whether it, like advertising, might need to reinvent itself as a result.

Panelists will examine different strategies for re-engaging today's distracted viewers, including enhancing advertising and programming with interactivity, as well as with related content on both first and second screens. In addition to sharing practical wisdom based on real-world deployments, they will attempt to answer a more future-focused question: will the proliferation of screens in our lives become so prevalent, and media-multitasking so widespread, that we will one day need to radically reinvent programming, advertising and the viewing experience itself to accommodate a fundamentally different kind of viewer--and, if so, how? Panelists include:

  • Lee Brenner, Global Business Development Lead, Microsoft
  • Tal Chalozin, CTO, Innovid
  • Nikos Iatropoulos, CEO, Lingospot
  • Sharan Sklar, Business Development Director, ITVS
  • Jeremy Toeman, SVP of Product Management, Viggle
  • Alan Wolk, Chairman, 2nd Screen Society (Moderator)



5:30-6:20PM
Beatrice Theatre
Addressability, DAI and Big Data: TV Advertising as an Intelligent Medium

This session will explore how new developments in addressability, dynamic ad insertion and data generation are being brought together to recreate TV advertising as a truly intelligent medium--one that (in theory, at least) ensures that the right message is always in front of the right viewer on the right platform at the right time. In addition to assessing the progress made so far towards this end, the panelists will attempt to envision the impact that this reinvention of TV advertising will have on the television and advertising industries at large.

Questions to be addressed include: What progress has been made towards standardization of addressable advertising, so as to allow campaigns to span multiple operators? How effectively are operators working together to enable larger campaigns? How effectively are operators working with networks to make more inventory addressable and ad-insertable? What options are now available for inserting addressable advertising across platforms? What kinds of brands and campaigns are using addressable--is it living up to its promise of expanding the market by allowing niche brands that have never previously advertised on TV to conduct effective TV ad campaigns? How reliable is the data upon which intelligent advertising campaigns are based, and what data points do we have to show that such campaigns are indeed more effective? Has the availability of dynamic ad insertion resulted, as has often been promised, in more content being available on-demand? And will television advertising's embrace of intelligence help it to recapture some of the ground it has lost to online over the past few years? Panelists include:

  • Carol Davidsen, CEO, cir.cl (Director of Integration and Media Targeting for the Obama 2012 Campaign)
  • Denise MacDonell, VP of Product Management and Marketing, This Technology
  • Lenny Melamedas, Executive Vice President, AdGorilla
  • Chris Monteferrante, VP/Head of Advertising Sales, AT&T AdWorks
  • Chris Pizzurro, Head of Product, Sales and Marketing, Canoe (Moderator)
  • Jamie Power, Senior Partner, Addressable Television at MODI Media



6:20-8:00PM
Lobby
Cocktail Reception, Sponsored by Rentrak


TVOT NYC 2014 Agents Provocateurs:

  • Clayton Banks, Executive Producer, Silicon Harlem
  • Will Kreth, Director of Metadata Management, Showtime Networks
  • Stuart Lipson, Principal, Leap Media and Media Bridges